Not all educational brochures are equal. But you wouldn’t necessarily know that, considering many of them look the same. This is unfortunate given how much a brochure can affect the perception of a school’s brand. Brochures also have an immense potential for attracting potential students. Don’t be like the other schools. Follow these guidelines to …
One unavoidable question we keep getting is “what is DPI”? Printing online has never been simpler, but it’s important to understand DPI and other related ideas to help you prepare your file for printing. Most designers can tell you that DPI stands for “ dots per inch” and the higher the DPI the better the print …
Flyers form part of any well-rounded print marketing campaign. But despite their ubiquity and simplicity, it can be a challenge getting them to stand out. Choosing the right flyer font can go a long way toward creating materials that don’t just stand out, but are immediately understandable as well. There are a few questions you …
According to market research think tank Global Industry Analysts Inc., the global market for stationery has experienced a steady increase since the 1980s, with the US market accounting for the biggest share. More enterprises than ever are using custom stationery for both day-to-day correspondence and marketing. The sales for personalized stationery have likewise increased during …
Is printing for schools still relevant? Let’s put it this way. We went into the online printing business well over a decade ago. It was the time it seemed everyone was predicting the demise of print. Kindles and e-readers were only starting to become a thing, and iPads weren’t even on the horizon. Fast forward …
Nonprofit organizations (NPOs) have their own commonly-used jargon, just like any other community. Nonprofit terms share many similarities with nomenclature used by regular for-profit businesses. The main differences come when describing sources of income and restrictions of their use. For anyone looking to start a nonprofit, or join one, there are a few exclusively nonprofit terms that …
Whether as a simple way to tell the staff a room is ready for cleaning, as a means to offer different services, or simply as a giveaway, hotel door hangers are an expected part of the “hotel experience.” It’s unfortunate so many hotels seem to phone it in with their door hangers. But as with everything else …
One of our most popular posts here on the PrintPlace Blog was centered around brochure design. We thought it was worth revisiting to include some points we left out. While Leonardo Da Vinci never created a minimalist brochure design himself, I have no doubt in my mind he would have done so, had there been a …