What is Schema.org? If you’re like most small businesses, you probably need a short background on what Schema.org is before we can understand if the newly introduced Schema markup for restaurant menus. Schema.org About Page Schema.org is a collaboration between the world’s biggest search engines –Google, Bing, Yandex, and Yahoo! to create a “database schema” …
CMYK printing is the standard in the industry. The reason printing uses CMYK comes down to an explanation of the colors themselves. CMY will cover most lighter color ranges quite easily, compared to using RGB. However, CMY by itself can’t create very deep dark colors like “true black,” so black (designated “K” for “key color”) is added. …
The full potential of postcards has yet to be fully explored by many businesses and designers. As most of us know them, postcards are often just a flat piece of cardstock with images. The ones you find sold on racks in tourist traps and office supply stores certainly tend to be in this format, but …
From the time it was introduced in Europe by Johannes Gutenberg up to the present, church printing has played a central role in spreading Christian faith and values. Indeed, the first book Gutenberg printed was a copy of the Bible. But church printing isn’t just about bibles and programs. Printing has a central role in …
Not all educational brochures are equal. But you wouldn’t necessarily know that, considering many of them look the same. This is unfortunate given how much a brochure can affect the perception of a school’s brand. Brochures also have an immense potential for attracting potential students. Don’t be like the other schools. Follow these guidelines to …
One unavoidable question we keep getting is “what is DPI”? Printing online has never been simpler, but it’s important to understand DPI and other related ideas to help you prepare your file for printing. Most designers can tell you that DPI stands for “ dots per inch” and the higher the DPI the better the print …
Flyers, menus, and table tents are some of the more obvious print materials for bars and restaurants. But on your next promotional campaign, try to print restaurant marketing that is just a little out of left field. Unexpected materials can help exceed customer expectations and instill a sense of delight, which is arguably the ultimate goal …
Flyers form part of any well-rounded print marketing campaign. But despite their ubiquity and simplicity, it can be a challenge getting them to stand out. Choosing the right flyer font can go a long way toward creating materials that don’t just stand out, but are immediately understandable as well. There are a few questions you …
According to market research think tank Global Industry Analysts Inc., the global market for stationery has experienced a steady increase since the 1980s, with the US market accounting for the biggest share. More enterprises than ever are using custom stationery for both day-to-day correspondence and marketing. The sales for personalized stationery have likewise increased during …
Is printing for schools still relevant? Let’s put it this way. We went into the online printing business well over a decade ago. It was the time it seemed everyone was predicting the demise of print. Kindles and e-readers were only starting to become a thing, and iPads weren’t even on the horizon. Fast forward …
