Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …
These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …
Whether as a simple way to tell the staff a room is ready for cleaning, as a means to offer different services, or simply as a giveaway, hotel door hangers are an expected part of the “hotel experience.” It’s unfortunate so many hotels seem to phone it in with their door hangers. But as with everything else …
