Tips for Square Business Card Design
Graphic Design

7 Overlooked Square Business Card Design Tips

Thanks to their compact size and elegant shape, square business cards are fast becoming a popular alternative to rectangular business cards. Since we introduced square business card printing, it has become one of our better selling options for creative professionals and sales teams from different industries. Unfortunately, square business card design tips specific to the …

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Bad Print Advertisements
Graphic Design

19 Alarmingly Bad Print Ads

Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …

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Hotel

3 Overlooked Hotel Marketing Ideas That Will Draw More Guests

These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …

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mobile rich snippet schema markup for restaurants
Bar and Restaurant

Are the New Restaurant Schema Markups Right for You?

What is Schema.org? If you’re like most small businesses, you probably need a short background on what Schema.org is before we can understand if the newly introduced Schema markup for restaurant menus. Schema.org About Page Schema.org is a collaboration between the world’s biggest search engines –Google, Bing, Yandex, and Yahoo! to create a “database schema” …

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print cmyk illustration
Printing Help

Why Printing Uses CMYK

CMYK printing is the standard in the industry. The reason printing uses CMYK comes down to an explanation of the colors themselves. CMY will cover most lighter color ranges quite easily, compared to using RGB. However, CMY by itself can’t create very deep dark colors like “true black,” so black (designated “K” for “key color”) is added. …

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Creating Better Educational Brochures
Education

Ramp Up Enrollment With These Tips for School Brochures

Not all educational brochures are equal. But you wouldn’t necessarily know that, considering many of them look the same. This is unfortunate given how much a brochure can affect the perception of a school’s brand. Brochures also have an immense potential for attracting potential students. Don’t be like the other schools. Follow these guidelines to …

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