Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …
This week’s Graphic Design Friday video details the steps you need to take and how to do them effectively for a successful direct mail campaign.
Yes, you can use your own postage printing equipment to place postage on your printed postcards and envelopes. If you want to print your own postage on postcards, it’s important that you choose the right paper and coating so that your equipment isn’t damaged. The best coating choice will offer protection and enhance the color …
Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while postcard printing continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …
Many of us assume our physical ailments can be tied to one cause. But the situation is a little more complicated than we think, especially for bone and muscle problems. The case is different for a CEO headed to retirement, a working mom, and a 20-something graduate student. Their lifestyles are vastly different from one …
One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list. Each has its own unique benefits as well as drawbacks. What is Every Door Direct …
Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …
Brochures are an important part of any marketing campaign. When combined with other marketing tools such as social media and other print products, brochures can be highly effective. This is especially true when they are given to prospects that have already signaled interest in your product or service. Effective brochure design can help reduce waste, increase conversion rates, and …
The number of folding styles available for printing seems endless. Choose your fold based on how many panels of information are needed and what order they should be opened.