Scaling Campaign Materials Efficiently on a Limited Budget 
All Things Political Marketing

Scaling Campaign Materials Efficiently on a Limited Budget 

The goal of political campaigns is usually to connect with more voters without increasing the spending. That said, scaling up takes more than just printing fewer materials or choosing the lowest-cost options. Campaigns can make their budgets go further by choosing materials that fit their goals, ordering common items in bulk, rolling out content that might change in stages, and …

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political print materials
All Things Political Marketing

Managing Last-Minute Campaign Printing Without Missing Critical Deadlines

Most campaigns usually face promotional hurdles, requiring last-minute printing and rush jobs. A new endorsement, pop-up events and debates, breaking news, or polling updates can all create an urgent need to change campaign strategies and print new materials. Sometimes, the materials just run out sooner than planned. No matter the reason, you still need to make smart choices about …

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Political Mail Being Delivered
All Things Political

Delivery Options for Your Political Mail

One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list.  Each has its own unique benefits as well as drawbacks. What is Every Door Direct …

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