Running for Political Office: The Decision
All Things Political

Should You Run for Political Office?

Running for office is a profoundly personal decision that should be thought through very carefully. You need to be honest with yourself and lay out all of the pros and cons, ask family and friends for their advice and input and seek council from other office holders. Up front you should know that running for …

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Twitter and Trump
All Things Political

Twitter and Trump – 6 Lessons to Be Learned

Can Twitter and other social media platforms engage and mobilize enough voters for you to win your election? If you are Donald J. Trump, then the answer would appear to be “yes.” Even if you are not on Twitter, the news media’s incessant circulation of the President Elect’s tweets meant that unless you were living …

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Political Mail Being Delivered
All Things Political

Delivery Options for Your Political Mail

One of the biggest questions that I am asked by candidates about political mail are the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list.  Each has their own unique benefits as well as drawbacks. What is Every Door Direct …

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grassroots campaign
All Things Political

How to Win With a Grassroots Campaign

What is a grassroots campaign? Simply put, it’s the time-tested method of talking to voters face to face and asking for their vote.  It allows for two-way communication as opposed to more expensive one-way communication of T.V, radio, and newspaper ads. “The effectiveness of door-to-door mobilization lies in its use of social psychology to motivate …

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All Things Political

Out of the gate and in the running

So you are thinking about running for political office?  Maybe you’ve already submitted your name to be on the ballot.  Heads up: The next few months will be a wild roller coaster of emotions and excitement, almost akin to being a first-time parent, lots of firsts and little sleep. Campaign Checklist:   Ability to accept money Nothing …

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Why Mail? Typewriter
All Things Political

Why mail for your political campaign?

Social media (like Twitter, Facebook, Instagram, et al), has revolutionized the way we engage each other in our world. Remember the scenes from a few years ago with the Arab Spring? Autocratic governments were overthrown by youthful protestors using their smart phones. Social media allowed people to connect with one another and organize politically. So …

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