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All Things Political

The 7 Deadly Sins of Political Printing

We are all familiar with the mortal sins like gluttony, greed, envy, and so on, but what about the sins of campaign malpractice? What are those things that will cause your candidate to lose, or worse, be the linchpin for a lawsuit? 1. Sources of Sin Facts are facts. If your campaign makes a claim, …

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Political Mail Being Delivered
All Things Political

Delivery Options for Your Political Mail

One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list.  Each has its own unique benefits as well as drawbacks. What is Every Door Direct …

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Running for Political Office: The Decision
All Things Political

Should You Run for Political Office?

Running for office is a profoundly personal decision that should be thought through very carefully. You need to be honest with yourself and lay out all of the pros and cons, ask family and friends for their advice and input and seek council from other office holders. Up front you should know that running for …

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Twitter and Trump
All Things Political

Twitter and Trump – 6 Lessons to Be Learned

Can Twitter and other social media platforms engage and mobilize enough voters for you to win your election? If you are Donald J. Trump, then the answer would appear to be “yes.” Even if you are not on Twitter, the news media’s incessant circulation of the President Elect’s tweets meant that unless you were living …

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grassroots campaign
All Things Political

How to Win With a Grassroots Campaign

What is a grassroots campaign? Simply put, it’s the time-tested method of talking to voters face to face and asking for their vote.  It allows for two-way communication as opposed to more expensive one-way communication of T.V, radio, and newspaper ads. “The effectiveness of door-to-door mobilization lies in its use of social psychology to motivate …

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