Online Printing and Marketing Tips
There’s no doubt about it – the candidate who attracts the most attention during campaign season has a higher chance of getting elected. Come election day, the names voters recall the most will ultimately emerge as the winners. According to political strategist Celinda Lake, “whether you’re Pepsi or Obama, you have to run a campaign …
There are times that in order to cross the 50% threshold to victory you have to expand the electorate. This can occur in partisan races where a district is skewed towards one party and you need to increase your share of independent voters, or in a down-ballot race with low voter turnout. According to the …
One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list. Each has its own unique benefits as well as drawbacks. What is Every Door Direct …