Remind restaurant regulars and potential new customers your business is open for takeout and delivery orders. Complement your digital promotions with takeout menus attached with every order. This is the perfect time to update your offerings and promote dishes better served through takeout or delivery. Communicate other relevant information such as your new operational hours, other means of contactless delivery, and assurances of food safety practices
. Here are a few tips on creating effective takeout menus for your restaurant
Let your Takeout Menus Standout
Keep your customer in mind.
Ask yourself how customers could be coping with the lockdown. What kind of food would they need to feed themselves and their families? Were your dine-in regulars usually groups of friends or families? Are there more single millennials living alone or together? Would families order more compared to other residents in the area? Are there new markets you can feed during the lockdown? See how your menu
can answer these customer needs and organize it according to the dishes you can serve through takeout or delivery.
Offer helpful discounts and special promotions.
Show customers you are more than a reliable service provider. Offer affordable deals like free French fries with certain orders or add a drink and side dish. You can also offer discounts for larger orders like party trays or family style meals. Add a special section for these deals or highlight them with images or additional white space.
Remind them why you’re a local favorite.
Are you famous for your spicy chili? Do your barbecued ribs come with a secret sauce? Advertise how you made a name for yourself in your takeout menus. Remind customers that they can turn to your dishes as a source of comfort and nostalgia as they shelter in place. You serve both a need and a want.
Organize information in several panels.
Keep the text readable and images clear throughout the takeout menu. Divide the content into panels and organize the dishes in their corresponding sections. Choose from several folding options:
- Accordion fold unfolds like its namesake and comes with four panels that your customer can read combined.
- Half fold has four panels, two on the front and back sides.
- Trifold is the standard six-panel menu with three folds on the front and back sides.
- Z-fold also provides six panels and three panels on each side. It unfolds as its namesake indicates.
A 6-panel menu provides enough space for more than 10 dishes and six categories. You can also use a 2- or 3-panel menu to show only certain dishes are available for takeout.
How to Customize Specific Takeout Menu Printing Details
Choose a size that fits your content.
Serving only a few dishes in your takeout menus? Print in the smaller 5.5” x 8.5” size. For a longer width, choose the 4.25” x 11” option.
Restaurants with more offerings can print longer lists in the standard 11” x 8.5” size. The largest dimensions available are at 11” x 17”, recommended for image-heavy and more readable font sizes.
Print in a paper or cardstock that matches your budget and packaging.
Need to print menus at a low price? Select the 100 lb. paper
and order at least 100 pieces to spend less on each menu. Going for slightly thinner but equally professional? Print in 80 lb. paper
If you need something a little thicker and sturdier, 14 pt. cardstock
is a smart choice. Order in 14 pt. cardstock uncoated
so that one or both sides can be written on for additional information. A more affordable alternative is the 70 lb. paper uncoated
The 16 pt. cardstock
is the most durable paper type available. Add protective gloss or matte coating to elevate your design on this cardstock or on any of the paper options. Gloss
brightens any hue, while matte makes the long lists and descriptions more readable.
Takeout Menus FAQs
Q: What is the fastest production time for printing takeout menus?
Menus can be printed on the same business day as your order. Select "Same day printing" from the turnaround options on the online calculator. Note that to qualify for this printing time, your artwork file in Adobe InDesign (ID), Photoshop (PSD), Illustrator (Ai), JPG, or Microsoft Publisher format (PUB) needs to be sent and approved by noon CST. If submitted by this time, your order will be shipped on the same day.
Q: What are the popular take out menu sizes?
The popular sizes indicated in the online calculator refer to the flat, unfolded dimensions. The chart below shows the size of one panel once folded:
Q: Will my custom takeout menus come folded upon delivery?
|Size Before Folding||Half-Fold Size||Trifold Size|
|11” x 8.5”
||Folds to 5.5” x 8.5”
||Folds to 3.69” x 8.5”
|14” x 8.5”
||Folds to 7” x 8.5”
||Folds to 4.69” x 8.5”
|17” x 11”
||Folds to 8.5” x 11”
||Folds to 5.69” x 11”
The 70 lb., 80 lb., 100 lb. paper and 10 pt. cardstock are come folded when delivered to you. The 14 pt. and 16 pt. cardstock have scores that show where to fold the takeout menus properly.
Q: Can I upload a file or download a template to help me create a design for my restaurant menu printing order?
Yes, you can upload a print-ready file or download any of the print templates on the Template tab below.
Don’t have a design software installed on your computer? Select “Design Online” at the bottom of the online calculator and you can create the takeout menu artwork on your browser.
Free COVID-19 Design Templates
Need to display safety posters around your office, production site or kitchen ASAP? Download any of these free communication resources from the Centers for Disease Control and Prevention
. These informative posters can remind staff about the symptoms of COVID-19, how to prevent the spread of germs, and other important guidelines about the disease. Check out this page for more information.
For more ready-to-print designs, visit our Design Templates page