You have the knowledge and news that is of interest to your current and prospective customers. You already have custom brochures, color postcards and color business cards – but you’re looking for something a bit more personal. Why not consider a newsletter?

Newsletters are a great way to spread the word about your business, services, products and people. Allowing more information than a custom printed flyer, newsletters are an excellent solution for sharing facts about your business, while also sharing information that gives your customers more insight into the people behind your company. Considered “relationship marketing”, printed newsletters are an excellent way to build lasting relationships with your customers.

Depending on the content, custom color newsletters can be published monthly, quarterly or yearly. Not enough content for a monthly publication? Consider printing a holiday newsletter, which is always a great way to communicate year-end specials, upcoming events and discount offers to your customers.

There are some considerations you need to take into account when designing your newsletters. Here is a brief list of basic marketing newsletter design guidelines:

Masthead
Consistency in the masthead helps your clients identify your newsletter. A masthead should grab attention and set a positive tone for your newsletter, to get your clients to read beyond the first line. The only information that should change in your masthead is the date and volume/issue numbers.

Articles
Keep your articles short and sweet, but informative. Cover a variety of topics to have something of interest for everyone. Be brief but descriptive enough to highlight the features and benefits of your company’s products or services. Filter out items that you think are redundant or less important. Whether your business is financial, industrial, retail, medical, travel or another type, your custom sales newsletter is pertinent marketing material.

Flow, Readability and Size
People read from left to right, top to bottom. Make sure your articles are easy to follow as you turn the pages. The total number of pages is up to you – and PrintPlace has a wide variety of sizes from which to choose. Additionally, if the thought of designing your own full color newsletter strikes fear in your heart, our team of designers is ready to assist you to take your idea from concept to reality.

For Multi-Page Newsletters, click here.

Customize your newsletter to make it stand out. Check out alternative stocks, sizes, configurations and folding options. Consider mailing your newsletter directly to your clients using PrintPlace.com’s direct mail option. Remember that your newsletter's effectiveness is affected by the amount of time it spends with your audience. The longer they have it, the higher the chances that your readers will be reminded of your brand.

PrintPlace.com is well-equipped and well-staffed with the right printing and finishing equipment and people to enable the production of your full color newsletters. With a wide array of design, stock, size, folding and finishing choices, creating quality, custom newsletters that preserve your design’s brilliance is easy.