Direct mail with postcard printing is easy, affordable and it offers more marketing impact for your dollar than other direct mail pieces. Whether you want to send 1,000 postcards or 1,000,000, PrintPlace.com's postcard mailing service lets you print and mail postcards without leaving your desk.
Details: Postcard Printing and Mailing
Optimizing Direct Mail Postcards
One of the most common and effective marketing tools is direct mail postcards. Many companies choose postcards for their mailing campaign because they are low cost and are more likely to be read than any other mailout. Clients do not have to open an envelope to glance through your postcard. Often, the recipients shuffle through their mail, throw away the marketing envelopes without opening them, but then pause as they read the postcards. The design of your direct mail postcard is vital for catching attention and also keeping interest. You do not want to send a postcard that is read but then discarded as unbelievable or irrelevant mail.
First, decide on the purpose of your marketing campaign. Your postcard may advertise a certain event, such as an open house, or a certain product or service, such as a new housing development. Second, choose an image that portrays the purpose, a photograph of a new vehicle for a car dealership marketing campaign for instance. Write a headline that stands out, incites interest, and portrays the benefit of what is being advertised. Make sure that you have a clear call to action. Do not make it a long, drawn out message; simply state what you want the client to do, such as call a number or attend an event. Doubling your postcards as tickets for a drawing or a discount coupon encourages potential customers to take the next step. Use the second side to list your company information, such as a logo, address, phone and fax number, website, email, and map. Next, optimize your direct mail postcards by qualifying your mailing list. Do not waste money by sending postcards to clients that would not be interested.
Finally, send your postcards to a high quality printing company. At PrintPlace.com, we print full color postcards at wholesale prices. We offer nine standard sizes with the option of custom trim and five paper stock options. Our mailing service includes not only addressing, stamping, and mailing but also providing a mail list if needed. Use our free templates or our design team if you are needing assistance. Also, keeping within your budget is easy with our instant pricing tool. So visit PrintPlace.com, place your order, and mail postcards that impress and get your company results.
Other Postcard Marketing Ideas
Online Printing > Postcard Printing > Postcard Mailing > Direct Mail Postcards
All standard sizes are eligible to mail at USPS automated rates.
Mails at First Class Postcard presort rate (average $.22 each)
5x7 - 6x11 postcard
Mails at First Class Letter presort rate (average $.37 each) or Standard Letter rate ($.25 each).
- Size: if you trim to a custom size, ensure that width divided by height falls between 1" and 2.5"
- Design: must include a 4" wide x 2" tall unprinted area at the bottom right corner of the back side (mailing side)
- Orientation: must be horizontal (width is the larger dimension)
- Coating: cannot include High Gloss or Dull UV coating on back (mailing side)
Non-Profit - if you hold a valid USPS non-profit permit, we can mail under your non-profit rate if paperwork is completed. Contact Mailing Services for details.
For more information, including mailing list requirements, please reference our Mailing Services page.
Need more space? Check out our new Folded Postcards.