Product catalogs are ideal when you want to showcase new products and services while giving your customers a valuable resource. Because of the time and costs involved in developing and printing product catalogs, it is all the more important to work with a printing company who has the experience to create professional results.
Details: Product Catalogs
- Sizes shown represent page size (finished size)
- Three self cover stock options (cover stock the same stock as the inside pages)
- One plus-cover stock option (cover stock is heavier than inside pages)
- Saddle-Stitched binding (catalog is stapled on the edge)
- Five standard catalog printing sizes or custom trim to size
- Custom trim minimum size: 6" high x 4" wide
- No additional cost for landscape orientation/short side binding*
- Mailing Services available
- 5.5x8.5" and 6x9" catalogs can mail at letter rate if triple tabbed (max of 3 oz per piece weight for Letter rate)
* The minimum height for catalogs is 6” on the bound edge.
PrintPlace.com not only has the experience and a dedicated staff, we have industry leading price match, on time, and satisfaction guarantees. So you can order with confidence knowing your valuable investment in product catalogs is safe.
PrintPlace.com also offers many options right off of our Instant Pricing form, which means that your quote changes right away as you make your selections. Page size, paper type, cover stock, and custom trimming are just a few features we offer. Your perfect partner for product catalogs is PrintPlace.com, where your investment in printing is safe in the hands of professionals dedicated to your success.
Companies use product catalogs to expose potential customers to new products, pricing, and even branding. Anybody that has ever been a part of developing product catalogs knows just how daunting the task can be. Few marketing efforts can be so cumbersome and rewarding at the same time.
Besides the design tasks, marketing your product catalogs is incredibly important. As far as per piece costs go, product catalogs are some of the most expensive print advertisement items your company can purchase. So use them wisely!
Not all of your customers use catalogs. Your ideal customer is one who has previously ordered from a catalog. Your second best bet is the customer who has called in to ask questions about your products because of exposure to a catalog. Job title, age, and other demographics can play into the decision about whom to send catalogs, so be sure to do your research.
Call to action
Every page and possibly every product description should include a call to action. Some companies simply include the MSRP, cross out the price, and say “Call for up to the minute prices.” You can even include a product manager's name in a product description: “Call and ask for Joe to get details.” Even your phone number across the top of the page and in the footer can go a long way to encouraging customers to make a call or visit your website.
Cost cutting tips
A simple way to improve your return on investment is to cut costs. Working with a printing firm who can handle the direct mail duties is easily one of the easiest ways to cut costs. You have an immediate reduction in shipping and labor costs.
Another way to cut costs is to increase your quantity. This may not make sense at first, but your per piece costs are often reduced dramatically and often one order can make up for the extra costs. Observe how doubling your order will likely only have a 10-20% increase in cost, depending upon your options and original quantity.
Product catalogs are in important print advertisement format that takes a lot of work and upfront costs to put together. Choosing the right customers, including a call to action, and cutting costs are guaranteed methods for boosting that return on investment for product catalogs.
Online Printing > Catalog Printing > Product Catalogs
Catalogs are eligible to mail at either Letter or Flat rates, depending on the size and weight per piece. If your catalog is landscape orientation, extra tabbing is required and postal rate may increase.
Letter Rate (average $.25 each)
- Size: 8.5x5.5, 6x9, or 8.5x11 if custom trimmed to maximum of 6x10.5 "Slim Jim" style (for Standard saddle stitch binding on long dimension only)
- Weight: 3 oz or less
- Tabbing: must be triple tabbed - 2 tabs on right edge of mailing panel and 1 tab on left edge. Tabs must be 1.5" and non-perfed.
- Design: back cover layout must be landscape/horizontal with bound edge at the bottom and include 4” wide x 2” tall unprinted area for addressing
- Shape must be rectangular and maintain an "aspect ratio" within 1.3 to 2.5 (lenth divided by height).
- Size: all sizes, 5.5 x 8.5 – 9 x 12
- Thickness: maximum ¾”
- Tabbing: not required
- Design: back cover can be any orientation, must include 4” wide x 2” tall unprinted area for addressing
Examples of booklet weights per paper type and page count:
- 8.5 x 5.5, 80# gloss book pages and cover, 48 pages: 3.07 oz
- 8.5 x 11, 80# gloss book plus 10pt cover, 40 pages: 5.60 oz
- 8.5 x 11, 100# gloss book pages and cover, 32 pages: 5.02 oz
- 8.5 x 11, 100# gloss book pages plus 10pt cover, 28 pages: 4.76 oz
For more information, please reference our Mailing Services page.