Brochure Myths and Fables

There are many bad ideas floating around pertaining to brochure printing.  These myths and fables are usually related to brochures being too expensive, only useful for direct rule, ineffective when compared to other advertising, and that brochures are only useful to businesses.  As you will see from this article, these myths are simply not based in fact.

Expensive
You have to measure the cost of brochure printing against profits you will see from the corresponding campaign.  This is referred to as the return on investment.  The vast majority of businesses have found that brochure printing is a very profitable advertising format.  The trick is to develop brochure printing campaigns that connect with the right customers and then to measure the results properly.

Direct mail only
Another common myth is that brochure printing campaigns are only effective for direct mail.  The truth is that brochures can also be used as leave-behinds for busy customers, handouts, a point of sale, and can be included in any shipments as a cross-selling tool.  There are many applications for brochure printing beyond direct mail.

Service business only
Finally, there’s a common misconception that brochure printing is for service businesses only.  The fact is that retail businesses can take advantage of brochures as a way to inform customers about product details.  Although you may not be able to get the customer into your store, you may be able to give them a brochure that works as a sales presentation.

Final thoughts
Brochure printing is a lucrative and effective method of marketing when done the right way.  When seen through the perspective of return on investment, brochures can be very profitable.  Direct mail is only one way of delivering brochures.  Service businesses and retail businesses can benefit from brochure printing.  So, when you plan your next big marketing budget, make sure to include brochure printing in your marketing campaign.

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