Making Your Catalog All it Can Be 

Catalog printing is a major marketing investment for many businesses. Even with the creative input of a professional catalog designer, there are some selling points you may have to insist on before you send the final copy to your printing company. Here are a few items that designers may miss or even object to, but that will make your catalog the selling tool it is meant to be! 

#1 - Letter from the president 
Many catalog printing committees automatically dismiss the proposal of including a letter from the president of the company on the inside cover of the catalog, citing boredom and lack of interest as their reasoning. If that is the case, you do not have the right kind of letter.

An effective letter from the president should generate interest, enthusiasm, and confidence in the business and their products. A letter that conveys the dedication of your business and creates interest and curiosity in readers to lead them through the catalog is a great selling point that will make catalog printing a powerful tool. 

#2 - Energetic excitement 
One of the easiest ways to attract attention and garner interest is to create a sense of energy and excitement in them. Consider the last time you had a discussion with someone who was passionate and enthusiastic about the topic. It is difficult to dismiss their emotional discourse and to quell the excitement that bubbles up in response. Even after the conversation ends and you move on to other things, the energetic excitement stays with you.

Energetic excitement is one of the best ways to create interest and a memorable impression. Be sure the item titles and descriptions when catalog printing convey the enthusiasm you have for meeting customer needs and helping to find solutions to their problems. 

#3 - Product photos
Product photos can become lost in the mix of a catalog printing project. To help them stand out from the sea of information, mix it up a bit.

Set product images at an angle

Give photos a 3-D effect so they leap off the page

Avoid staged backgrounds

Show products being used in challenging applications

Keep products the focus of your photos

Product photos are also powerful tools to help add excitement to your catalog. The most important selling point a catalog can have is the ability to create emotion within the reader. Create an emotional connection with readers through your catalog, back it up with a great product and customer support, and your catalog printing will be all it can be in creating a loyal customer base for your business.

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PrintPlace is a collaboration between print professionals, designers and developers committed to delivering the best online printing experience. Boasting the industry's most powerful and flexible quote tool, PrintPlace has engineered a unique workflow process that guarantees end-to-end color management. PrintPlace operates two printing facilities in Arlington and Fort Worth, Texas with plans to add a third in north Texas soon. To learn more about PrintPlace, visit its website at www.printplace.com.
  

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