How to Print a Cheap Booklet without Looking Cheap

Booklet printing can become costly if you are not aware of a few time and money saving techniques. But you also want to keep your booklet looking professional. The good news is that booklet printing does not have to take up your entire marketing budget to be high quality. Designing your booklet with tried and true methods will help to ensure that your booklet printing is attractive and effective. Here are some ways to do just this and save yourself a good deal of money.
 
Step 1: Start out with a little research from your printer.
Talk to your booklet printing company about the standard sizes and weights of paper they use the most. Standard is usually cheaper. If you are printing on a web press, then your most budget friendly tip is to print 32 pages for standard format (8-3/8" x 10-7/8") or 64 for the digest format (5-3/8" x 8-3/8"). If you don't need that many pages, print in increments of 16. This is the second most cost-effective format.
 
Step 2: Next design your booklet within the number of pages you have chosen.
Lay out your text and graphics according to the format that suits your needs and budget. Whether you need 16 pages of 8-3/8" x 10-7/8" or 64 of the 5-3/8" x 8-3/8," make your design work within these pages.
 
Step 3: Now create a cover that appeals to readers.
The cover of your booklet should be full color with a glossy finish. Black and white or two color booklets will look cheap, so use full color. A high resolution photograph would make a big impact as well, without costing more than other full color graphics.
 
Step 4: Finally, fill your pages with thoughtful layouts.
To achieve a professional look without hiring a professional, follow a few simple design rules:

• Keep the font styles down to three or less for your entire booklet. Too many different styles look sloppy and will distract from the message.
• Maintain consistent design elements, but switch out the page layouts now and then to avoid monotony.
• Place the most eye-catching items in the right hand corner, it is the first place the eye rests.
• Only use high quality images and use a standard glossy finish when booklet printing.
  

The best benefit of these design techniques is that they do not cost extra and will still give you a professional look. If you still feel like you need the help of a designer but want to save money, hire a student from your local graphic design college. They can provide a professional eye but at a much lower rate than an established designer.

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