Marketing for Non-Profit Organizations with Brochures
Fund raising for non-profit organizations is an absolutely vital part of survival. Brochure printing and advertising through direct mail is one of the more versatile and effective methods for connecting with potential donors. Brochures give you an opportunity to tell your story in full color without the limitations of size that postcards or greeting cards may present.
First and foremost, you need to decide upon your target audience. These are the people that historically are moved by your mission and are more likely to make a donation to your non-profit. Brochure printing is not cheap, so you want to pick your target audience carefully.
Next, once you know your target audience, you can begin to design your brochures. Typically, a you want to include these four elements:
Finally, it is a vital that your brochures are printed professionally. Don’t forget that many professional printing firms can also handle direct mailing duties as well. This can save you considerable time and money. The last thing you want a potential donor to feel is that your non-profit is cheap or is not concerned with quality.
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