Large Format Printing for Brochures

Most people design their brochures on the standard 8.5 x 11 sheet of paper.  This paper size is popular for many reasons: most offices have an abundance of this size of paper, it’s easy to design in a word processor, and most people are unfamiliar with other sizes of paper that can be used.  This article discusses some different paper sizes and ways you can take advantage of large format printing for your brochures.
 
Some of the large format paper sizes include:

  • 8.5 x 14
  • 11 x 17 
  • 11 x 25.375 (generally tri-folds to 8.5x11)
  • 11 x 33.75 (generally folds to 4 panels, finishing at 8.5x11) 

 
Brochure large format printing advantages

  • More room for information – With the extra space, you can fit more graphics, pictures, and product information.  Once you have begun to work with these large format paper sizes, you’ll start to feel cramped for space.  These larger formats give you considerably more room for design and information.
  • Folding options – Large format printing can allow you to try a number of different folds and options that may not work on standard paper sizes.  For example, double gate folds, roll folds, and accordion folds are just a few examples of options for folding that might make your standard 8.5 x 11 paper size too small for a practical brochure.
  • Bold presentation – Large format brochures make for a bold presentation.  When your competitor has a standard 8.5 x 11 tri-fold brochure design, and you hand out a large format brochure, it says something about your company. 
     
Brochure large format printing disadvantages
  • Extra cost – Since you’re using more paper, you can expect additional costs. 
  • Limitations – Not all printers will be able to handle these large format paper sizes.  While most printing firms can handle these larger format paper sizes, it’s worth asking to be sure.  

Final thoughts
Depending on your needs, large format printing for brochures can create options and improve your presentation.  While there are additional costs, the bigger impression that you can make with a bigger brochure can easily be worth these costs.

Get a quote for your large brochure printing project from PrintPlace.com here.
 

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