Professional Flyers and Brochures that Get Attention

Often the first impression that a customer may get of your business is through your flyers and brochures.  It’s vital that you make a positive, professional impact with your flyers and brochures the first time, as this may be the only chance you get.  This article discusses both of these formats and will leave you with some tips to make sure you have professional results.

Typically, flyer printing is just on one piece of paper printed on one side.  You can mail them directly to customers, tape or pin them on bulletin boards, or just hand them out.  One of the reasons that flyers are so popular is that they’re so inexpensive and relatively easy to produce.  Be careful, though, because cheap and easy production can translate into a poorly designed flyer.  Concerning design, keep these tips in mind:

  • Graphics – choose a graphic or graphics that are relevant to your flyer, as people are drawn to pictures.
  • Fonts – use easy to read fonts that are legible from a distance.  Avoid fancy, decorative fonts unless you have the discipline to use these sparingly.
  • Headline – use a catchy headline that will draw customers to your flyer.  Decorative fonts here are all right, as long as they are readable.
  • Copy – use a font such as Times New Roman or Arial for long passages of text, as these are easy to read.  Include all the relevant information that your customer may need to contact you.
  • Color – print with color whenever possible.  People are more responsive to color, and with digital printing available today there is no reason to skip it. 

A brochure can be printed on both sides of paper and may include special folds.  You can mail brochures, hand them out, or leave them in a place where your customers may pass by.  Brochure printing is especially important and can have a powerful impact on potential customers.  There are lots of resources available for designing brochures, so for now this article will focus on paper and special techniques for enhancing your brochures.

  • Paper – using a heavier stock will improve the overall look and feel and can also enhance the print quality of your graphics.
  • Design for folding – a multi-page brochure will give your piece greater depth and allow you to guide your customer through a presentation.
  • Perforation – you can include coupons or other tear-outs that you may want your customer to keep.  
  • Hole drilling – this can be a specially useful if your brochure includes information that your customer may want to keep in plain sight. 

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