So...what's so important about using color?
Black and white business cards limit your branding abilities - without color, all a client sees is text on a blank background. Not very memorable. Even if you have a catchy tagline on a black and white card, most customers will be unable to recall your company later since there is nothing vivid to associate it with. Many studies have shown that color plays a large part in memorization, so full color is necessary for your business cards to make a lasting impression. Take the McDonald's logo for instance. Without color, the Golden Arches become just a capital letter "M." But add color and you've got two bright yellow arches imprinted in the minds of customers, forever a symbol of the quick burger, French fries, and shake meal.
How can you best utilize a full color design?
As powerful as color is, full color business cards need to follow some important guidelines for maximum impact. Here are five:
1. Use only two colors, three maximum. Too many colors will have the opposite results that you want - it will distract from your company information.
2. Choose colors that send the right message. Every culture associates different meanings with each color. Be careful to not send the wrong one. For instance, red easily stands out, but too much red can send an angry message.
3. Stick with your company brand colors. This will help customers remember your company and logo much more easily. Coca Cola's memorable red and white colors make their brand recognizable world-wide.
4. Avoid colored text. Black text on a white or light background is the easiest to read. Remember, you want the client to focus on your information. Color is supposed to facilitate this purpose, not distract from it.
5. Your background should not overwhelm the logo and text. Once again, the text is the most important aspect of your business card. Stick with a background that makes your text and the colors of your logo stand out.
Need ideas for printing full color?
At PrintPlace.com, we can help you create that memorable impression with our business cards. With the many services and extra features we offer, PrintPlace.com can ensure complete satisfaction with your order and at the best prices in the industry. Choose from full color, full bleed printing on one side or two on a standard size or folded business card. A two-sided gloss coating is standard, but we also offer matte for a softer look combined with the durability needed for full color business cards. Or simply print your information vertically for a cost-efficient way to stand out.
PrintPlace.com can handle your business card needs, no matter what they may be. And backed by our price match, on time, and satisfaction guarantees, ordering your full color business cards through PrintPlace.com is sure to be a rewarding experience.
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