Why A Great Elevator Pitch Should Accompany a Great Business Card

An elevator pitch is a concise answer to the question “What do you do?” It is called an elevator pitch because it should be short enough that you can explain it completely in the time it takes to ride an elevator. In other words, the accepted time is 30 to 60 seconds. Why do you want to give an elevator pitch when you give out a business card? An elevator pitch will impact your potential customer more than a mere introduction. It is an easy task; you just need to know how to write one that will make the right impact.

“Hook” Your Audience
You only have a person’s attention for a few seconds. Your first few words need to intrigue your listener enough that they pay closer attention.

Sell Yourself
Ideas and plans are not concrete or assuring. They are changing and flexible. However, you are a certainty. Tell your listener who you are, what you do, and how well you do it as briefly as you possibly can.

Get Excited
What is it that makes you excited about your business? I bet that you can narrow it down to a 10 or 15 second statement. You will know that you have hit on the best part of your pitch because it will really excite and energize you. Let that energy exude from your elevator pitch and you will also get your listener excited about it.

Clarify Your Call to Action
This is not a sales pitch. And I guarantee that you will not make a sale in one minute. You can, however, gain a new contact, interest a new investor, or schedule a next meeting. This is your first impression and what will make your second meeting desirable. Make sure that your pitch leads to handing over your business card. Your call to action is to make contact again.

Prepare Your Pitch
The delivery of your elevator pitch should be concise and seamless. The only way to accomplish that is to prepare. Write down your elevator pitch and practice it a few times. Time yourself and hone it down to a calm and confident 30 to 60 seconds.

An elevator pitch really can make handing out your business card more impactful. Create a great elevator pitch and practice it until it is just right. You will certainly be glad you did when you have your business card in hand and are approaching a new contact.



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