How to Write a Slogan that Works on Your Business Card

A great slogan will grab attention and stick with people, bringing your business to their mind often. Plus, adding a slogan to your business cards may mean that you are chosen instead of the next card in the Rolodex. Writing a great slogan that not only is appropriate for your company but also for your business card is not something that can be done without thought. Make sure that you take the time to write a memorable by following the tips below.

1.) Start with Your Business Name
The reason for having a slogan is to make your business come to mind for those who hear it. Incorporating your name into your slogan can be a great way to accomplish that. A company name will not always lend itself to be used in a slogan, but when it is take full advantage of it. Your second most valuable option is to use keywords from your industry.

2.) Consider Your Line of Business
When your name does not fit directly into your slogan, consider using keywords from your line of business. Tell what you do in your slogan. For example, a dentist could write a slogan that says, “Be true to your teeth or they will be false to you” or an accounting business could use, “The company that you can account on!”

3.) Use a Play on Words or Rhymes
Word plays really stick in your head because you have to think about them to really get it. People like clever slogans and will even pass it on to their friends. For example, “Granite Inspection Group, inspecting the unexpected.” Or a butcher could say, “Let us meat your needs,” and an electrician might go with a really humorous saying such as, “Let us remove your shorts.” Rhyming slogans are definitely memorable if you can make it work: “K-mart smart.”

4.) Keep It Short for More Impact
Slogans should be simple, easy to understand, and memorable. Convention says that you must expose your audience to a slogan seven times before it really sinks in. It will be even easier to make a short slogan sink in. A septic company may use, “You dump it, we pump it,” or think of McDonald’s “I’m Lovin’ it.”

5.) Pitch Your Benefits
Slogans that tell of your benefits are an excellent tool for advertising. For example, write a slogan along the lines of “Why settle for ___ when you can have___,” or “You owe it to yourself to____,” or “ ...and that’s a promise.”

6.) Test Your Slogan for Business Card Use
Once you have a potential slogan, you need to check to see if it is relevant to your business. The best way to find out whether or not your slogan makes sense for your business is to ask strangers. Ask people who don’t know your company, and then ask them what they think of when they hear your slogan. If they can tell what you do, then you have the right slogan for your business card.


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