Ways to Create Enviable Business Cards

Do your business cards make your competition green with envy? If they don't, then they should. Here are 4 easy ways to design and print business cards that will make your business card printing the talk of the town.

Keep It Tight

Small text on a business card printing design will look more professional, but be careful when trying to make your name stand out on the card. Using a drastically larger font for a line that you want to stand out may cause it to stand out obtusely. Use a slightly larger font with either a uniquely styled or bolded font to increase attention and avoid a displaced look for the line of text.

Go Sideways

Perpendicular elements create desire. Especially with edgier business card printing, turning an element onto the side can really take the design over the top. Turn an image, logo, or name perpendicular to everything else, and create an interaction between the text and an image on its side. For instance, a landscaper may display an image of a pond with the waterfall flowing into the text.         

Try a Balancing Act

Offset your images by giving an important one a full third to half of the card. Don’t settle for that little self portrait of yourself. Even a great well-branded logo can be used to offset the balance of the card. This trick of business card printing will help yours stand out in a stack or community board filled with fifty other cards.    

Step Up the Appeal

Enhancing the appeal of your card can be done several ways. You might simply want to use a better grade of paper stock to create a more expensive look.  You can also create a textured look without the extra cost by using a Photoshop 3D texture as the background of your business card. For an interesting professional look, use a true black and charcoal colored text on the same card and even throw in a light gray for a third color.

Standard business cards easily get lost in the crowd, but if yours is one-of-a-kind, a prospect will be more likely to keep it if only for its unique qualities. So, include some interesting techniques such as above in your business card printing. Not only will competitors envy your cards but clients will feel more compelled to keep your card around, increasing your chances for a call the next time they need your line of services.

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