| Business Card Advertising |
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When most people hear the word “advertising,” they think of newspapers, flyers, television, or billboards. One of the most common and cost-effective marketing tools, though, is business card advertising. From real estate to retail businesses, most companies require their employees to have business cards because of the powerful promotion implications. Yet, many clients receive a card with enthusiasm only to throw it away once they arrive home. So, how do you design a quality business card that will not end up as just another piece of garbage?
The first and most basic aspect of business card design is what text to display. Everyone knows that contact information including the business name, your name, address, phone number, fax, website, and email is standard. The more ways that a client can find your business, the more likely they will be to contact you at all. A headline describing what your company does and a list of services will remind potential customers of your conversation. Using a template will help if you are unsure of how to organize the text. Be sure to use both sides of the card to avoid a cluttered look.
Next, the design of the card must match your corporate identity and message. Using the company logo and colors will help to separate your card from others. If your company has an orange and silver logo and uses yellow and green for colors in marketing media, then create your card combining these colors for text and background.
The priciest aspect of printing business cards includes the type of ink and paper used. You do not need to empty your pocketbook in order to print an impressive card, but remember that you want to leave a lasting impression on your contacts. Use full color printing for more attraction. Glossy, heavy paper with raised text lends to your professionalism.
Finally, find a printing company that will provide custom, high-quality business cards. At PrintPlace.com, you have to look no further for a printing company with a variety of options and excellent service. PrintPlace.com offers the option of magnetic, plastic, or folded business cards with 2 standard sizes, and 7 stock options. Use the full bleed option with either horizontal or vertical layout. Free templates or a team of designers are available for your use. So choose PrintPlace.com and create the advertising business card that you need to promote your business successfully.
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