Custom Booklet Printing Considerations
The most important considerations in designing highly effective booklets are your customers and your brand. Custom booklet printing with PrintPlace.com allows you to create booklets for maximum success: choose your colors, write the copy, and decide on other custom booklet printing considerations. With our Instant Pricing tool, you can easily keep an eye on the cost as you choose your custom booklet printing options.
Details: Custom Booklets
- Three self cover stock options (cover stock the same stock as the inside pages)
- One plus cover stock options (cover stock differs from inside pages)
- Saddle-Stitched bindery (booklet is stapled on the left edge)
- Size options represent page/finished size
- Five standard booklet printing sizes; custom trimming available
- Minimum custom trim size is 6" high (binding edge) x 4" wide
Don't forget that here at PrintPlace.com you'll get a lower cost per booklet the more you order. So when deciding on a quantity, go with the higher amount and use the extras as a giveaway for gaining new customers.
With more options available for your custom booklet printing, PrintPlace.com makes it easy for you to order the right format for your brand and customers. And with full color printing, mailing and art check services, and more, you're guaranteed to get the highest quality printing and the most satisfaction in the industry.
Custom Booklet Printing Considerations
With custom booklet printing, you can tailor your advertising piece to your customers as well as reinforce your company image, two of the most important aspects of booklet design. Whether you need a catalog, magazine, or pamphlet, success with custom booklet printing depends on gaining and maintaining a customer's interest and also creating a clear brand that customers can trust. As you choose your format, colors, copy, and more, keep consumers and branding in mind for booklets that effectively sell your products and create loyal customers.
Formatting your booklet effectively requires having the right options available from your printing company. Here at PrintPlace.com, we know the importance of choice when it comes to custom booklet printing. Our many size, paper stock, and page count options allow you to better design a booklet for its exact purpose. Are your customers mostly senior citizens? Use one of our larger sizes, such as 12x9, to allow for a larger text while avoiding a cluttered appearance.
Choosing the right colors is important for booklets that both match your brand and appeal to customers. If you sell your products to other businesses, use professional colors such as darker shades of blue, forest green, and maroon, rather than brighter shades of the same colors. Your product photographs also need to maintain the same hues that are throughout your booklet, an easy fix by adjusting the saturation and hue of your photos. PrintPlace.com does our part in ensuring stunning colors with full color printing and color management from beginning to end of the printing process.
Write copy that is consistent throughout a booklet and from issue to issue. A strong, recognizable voice creates a familiarity between your catalogs or magazines and your customers. Whether you use a comical tone or a more business-like voice, write short sentences and paragraphs and avoid overly technical language. Use plenty of headings and subtitles so that readers can quickly skim through the booklet and still catch the main ideas, such as product benefits or the main points in an article.
Other considerations for your custom booklet printing may involve such options as quantity or cover stock. The more booklets in your order, the less your cost per piece here at PrintPlace.com. This means that if your expected booklet quantity is around 350, consider going up to 500 orders rather than down to 250 orders, as this allows you to reach new consumers rather than cutting out loyal readers from your mailing. When choosing cover stock, determine whether it needs to be the same as the inside, such as with a magazine, or heavier than the inside pages, such as with a business-to-business catalog.
Designing your booklet for your customers and brand ensures that your hard work and money don't go to waste. Here at PrintPlace.com, we know the importance of custom booklet printing, which is why we offer more options and easier ordering at a price that can't be beat.
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