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READ THE LATEST ARTICLES OF THE WEEK
How To Design a Brochure For Your School Event/Program
Printing brochures is a great way to tell people about an event, but you will want to keep a few things in mind when designing a brochure.(read more)
Succeed as a Graphic Designer by Specializing on a Niche
Starting a career in graphic design can be a challenge, especially when you haven't defined your unique niche. Knowing what specific area or areas of graphic design in which you wish to offer services will help you to create a more focused, and therefore, successful business. For instance, if you know that your skills are perfect for booklet printing design, start in this niche. You can always expand later if necessary.(read more)
A Compilation of Useful Online Resources for Graphic Designers
The internet offers a wide variety of tutorials and other helpful websites for graphic designers. Whether you are printing posters or designing websites, there is something out there for you, and there is no reason you shouldn’t take advantage of the wealth of information out there. (read more)
How To Promote Your Local Church Event
Whether you need to advertise a for one-time event or for an established congregation, advertising with a poster campaign is worthwhile and cost-effective. Because they are low-cost, posters allow for frequent updates without going over budget. The first step is to define what you want to accomplish with your marketing dollars, such as to grow your congregation. Once that is done, consider these tips when planning your poster printing campaign. (read more)
How To Prepare for an Advertising Copywriting Career
Those wishing to succeed in an advertising career as a copywriter may be at a loss as to how they should go about it or even where to start. Copywriting and advertising itself can be highly competitive and exclusive jobs to obtain. Here are some tips on what to pursue and also what to avoid when building your copywriting career. (read more)
How To Jumpstart a Career in Graphic Design
Graphic design is the perfect career for anyone who is self-motivated and can create original designs for the Web or for print. Whether you are currently in graphic design school or don't even know where to begin, here are the steps you need to take to jumpstart your career in graphic design. (read more)
Postcard Pandemonium
Many businesses have figured out that postcard printing is one of the most inexpensive yet effective marketing tools at their disposal. There are simply few better ways to reach so many people at so little cost. Add to the fact that many professional printing firms will handle the postcard printing responsibilities as well as the direct mailing role, and you can see why postcard printing is so popular. (read more)
New Year's Direct Mail Marketing
The New Year carries with it not only the symbol of a fresh start, but many businesses are also in a position to make significant purchases. If you have a number of business to business relationships with customers, you should strongly consider direct mail marketing around the New Year. Here are a few ideas you can consider for a New Year's marketing campaign. (read more)
Managing Restaurant Menus
One of the more exhausting and frustrating tasks that many restaurant owners and managers face is maintaining their menus. This makes menu printing an important topic for these business people, as it takes up a great deal of time. Menus often change on a regular basis, have liquids spilled upon them, or simply suffer from normal wear and tear. So here are a few ideas to get the most out of your menu printing, as well as some trends that restaurants tend to be following. (read more)
How To Develop Your Own Direct Mail Campaign
If you own a business and have never done your own direct mail campaign, this article is for you. Many businesses have found direct mail campaigns to be one of their greatest marketing tools at their disposal. The reasons are simple: direct mail is inexpensive, affective, and professional printing firms can handle both printing and mailing responsibilities. (read more)
Effective Networking with Business Cards
Arguably the least expensive and most effective networking tool that a business person can use are their business cards. Yet many people fail to follow a few simple rules that can improve their networking skills dramatically. Besides, what is the point of handing out your business cards if you are ultimately not reconnecting at some later point. (read more)
Content and Design of Newsletters
Newsletters can be used in almost any industry for connecting with customers or club members. Although newsletter printing can take a lot of time, they show recipients that their relationship with you is important. Both the content and the design takes careful consideration to create sales and impress clients, so use the following tips for newsletter printing that promotes loyal customers. (read more)
Choosing a Custom Font For Your Business Card
Because of the delicate nature of business cards, choosing the right font can be a tricky venture. The right kind of font can either intrigue prospects and set your card apart, while a difficult font can be a disaster. Prospects might decide that your business is not worth the effort of deciphering your contact information. (read more)
Choosing the Right Fold for Your Brochure
One of the first decisions to be made when planning your brochure design is the type of fold to use. It is important to keep in mind your purpose and also the limitations associated with each folding option when deciding which one is right for your brochure. Below is a guideline of brochure folds available along with advantages and disadvantages of each. (read more)
Press Kits for Musicians and Bands
What few bands realize is the importance of working with a professional printing firm. Almost every element of your press kit will need to be professionally printed. As you read through these press kit essentials, notice how almost every item requires some type of printed materials. (read more)
5 Design Ideas for Thanksgiving Marketing
Graphic designing for Thanksgiving can be slightly tricky when trying to be unique. Thankfully, this holiday provides a wide variety of ideas from which to choose when designing your marketing materials. Here are five ideas to help you design a one-of-a-kind Thanksgiving marketing campaign that consumers will gobble right up. (read more)
Biggest Booklet Printing Blunders
Booklet printing is fraught with disasters. The main point that catches most designers and small businesses off guard is that booklets are typically printed in four and eight page increments. This makes having just the right information in just the right place difficult. It’s easy to mess up on a number of levels. So take a look at of some of the biggest booklet printing blunders businesses tend to make. Hopefully you can avoid some of these mistakes and save yourself a lot of time and money. (read more)
Marketing for Non-Profit Organizations with Brochures
Fund raising for non-profit organizations is an absolutely vital part of survival. Brochure printing and advertising through direct mail is one of the more versatile and effective methods for connecting with potential donors. Brochures give you an opportunity to tell your story in full color without the limitations of size that postcards or greeting cards may present. (read more)
Choosing the Right Brochure Printing Company
Now that anyone can go online, upload their files, and order brochures, the major challenge is finding the right printing firm. How can you separate the professionals and amateurs? How do you know if your brochure printing project is a right fit for a particular company? (read more)
Printing and Style Considerations for Business Cards
A basic card, picture cards, or die cut cards are just a few examples of styles available. Each style of business card creates a different impression, so choose carefully. The following are some business card styles and printing considerations you should think through. (read more)
Corporate Identity: Design Trends and Printing
Not all corporate identity trends translate well to print. Designing and implementing a corporate identity that is not effective in print can create some serious advertising and marketing problems later. The following are a few corporate identity trends in design and some printing considerations. (read more)
Design Tips for Brochures and Flyers
It’s important that your brochures and flyers are unique, readable, connect with your customers, and include a call to action. It’s not easy to design brochures and flyers that effectively include all of these elements. So keep the following tips and tricks in mind when designing. (read more)
Tips for Halloween Graphic Design
Whether you are a designer looking for ideas for a client or a small business owner who wants to design some marketing materials yourself, Halloween provides lots of opportunities for getting creative. This popular holiday opens up new avenues of design techniques for reaching your customers and beating out the competition. The following are a few tips to raise your creativity from the grave. (read more)
Business Card Design Tips for Professional Designers
Maybe you have been designing professionally for years and just need a refresher course. Maybe you’re new to design and need a basic “how-to” article so you can give your client a good first impression. Either way, we all need reminders once in awhile to make sure we stay focused on what’s important. This article reviews key considerations you should keep in mind when designing business cards for your clients. (read more)
Direct Marketing Tips for Thanksgiving
Many businesses become so caught up with Christmas that they forget about Thanksgiving. Skip this holiday, though, and you are missing out on some valuable opportunities to show customers how much you care and also to promote your image. Holidays are a great time for incorporating fresh direct marketing techniques, and Thanksgiving is no exception. The following are some ideas on how to connect personally with your customers this November. (read more)
The Quick List for Start Ups and New Businesses
Lots of people start new businesses everyday, but a very small percentage actually succeed. The difference between the successful startups and the failures are often only the ability to drum up new business. Many great ideas from entrepreneurs fall through the cracks simply because these people do not know how or where to go get new customers. This article is a quick list to get startups going as they look for new customers. (read more)
Printing Basics: Font Tips and Tricks
When designing any kind of print advertising, there are a number of important considerations when selecting the right fonts. Font selection can make the difference between interesting and boring printed materials. More importantly, proper font selection can improve or hinder readability. In this article, we discuss basic font selection techniques as well as a couple of ways that you can experiment to create different effects. (read more)
How To Design a Creative Brochure
The initial goal of a brochure is to get noticed and be read. To meet these goals, a brochure needs to be creative not just in the graphic design aspects but in the layout and format as well. Here are a few secrets to adding that extra ounce of intrigue to your brochure design. (read more)
Basic Business Card Layout
While business card printing is arguably the simplest advertising form, it can also be the most difficult to design. The main difficulty arises from the fact that there is precious little space. You have to fit a great deal of important information onto a few square inches. You also have to reinforce your brand. All this has to occur while still needing the business card design to be visually interesting. (read more)
Graphic Design Tips for Easter Marketing
Easter time provides plenty of opportunities for connecting with a variety of customers. Any chance for you to get your clients into festive spirits can increase both loyalty and sales. The key to a successful Easter campaign is to be unique and sincere. Below are a few tips that can go a long way in filling your Easter basket with results.
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Halloween Promotional Tips
One of the biggest sales times of the year is the Halloween season, so it’s important to take advantage of this holiday with solid promotional advertising. Of all the seasons, Halloween may just be the holiday that allows for the most creativity. For example, you can go with scary themes, harvest themes, or friendly ghost themes. Depending on your customers, you can tailor a Halloween promotional theme to fit their expectations. The following are just a few ideas to get the creative juices flowing. (read more)
Print Advertising and Online Marketing
One of the worst lessons a business can learn the hard way is that online marketing and print advertising must both be used for either to work effectively. While the Internet is an incredible marketing tool in that it creates a number of new opportunities for advertising, many companies have made the mistake of dropping print advertising efforts altogether. Unfortunately, they were one of those businesses that learn the hard way that this simply does not work.
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5 Direct Marketing Tips for Halloween
Halloween is the second largest decorating holiday and the sixth largest spending holiday, according to the National Retail Federation. Take advantage of the fun surrounding Halloween with some spooky direct marketing. Below are five ways to incorporate some Halloween spirit into your business this year.
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Brochure Blunders
Large and small businesses alike often make the same mistakes with their brochure campaigns. Brochures can be an excellent way to connect with customers and to communicate details about your products and services. This is especially important when your customers do not have the time to hear face to face sales presentations.
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Postcard Printing for Non-Profits
Non-profit organizations must always be on the lookout for cost effective methods of fund raising. Direct mail postcard printing is a tried and true method that non-profit firms can use. This article discusses some postcard printing principles that every non-profit should strongly consider before launching a full fledged campaign. (read more)
Using Booklets and Catalogs for Non-Profit Marketing
Raising money for a charity or cause is not an easy task. Marketing efforts must maintain a delicate balance between a low budget and enough publicity to bring in needed donations. Direct mail booklet printing and catalog printing are two marketing tools from which any non-profit can use efficiently. Here are a few ideas to help you get started in raising awareness of your non-profit organization. (read more)
Print Advertising and Online Marketing
One of the worst lessons a business can learn the hard way is that online marketing and print advertising must both be used for either to work effectively. While the Internet is an incredible marketing tool in that it creates a number of new opportunities for advertising, many companies have made the mistake of dropping print advertising efforts altogether. Unfortunately, they were one of those businesses that learn the hard way that this simply does not work. (read more)
Printing and Advertising on Other Holidays
Most marketing budgets focus on Christmas and maybe one other major holiday. While Christmas is the reigning king for spending budgets when it comes to consumers, advertising during other holidays presents small businesses especially with unique opportunities. For example, while consumers are flooded with advertisements during the major holidays, you can advertise during a more low key holiday season and increase your odds of connecting with new customers. Here are few tips for those that are new to “off-holiday” advertising. (read more)
Printed Catalog Design Secrets
If your business has numerous products and services that you sell, printed catalogs are a great way to quickly show what you have to offer. Printing catalogs can be an overwhelming task, but there are several things you can do to make this process as painless as possible. (read more)
Success with Direct Mail Marketing: The 40/40/20 Rule Explained
Everyone knows the importance of the ability of a direct mail piece to capture attention. Postcards, brochures, flyers, or any other mail advertisement must first be appealing to make consumers glance at the piece and then interesting to encourage them to keep reading. Ed Mayer, an international direct mail and marketing expert in the early to mid-1900s, presented the 40/40/20 rule. Implement this law into your direct mail marketing campaign for the success you need to meet your company goals. (read more)
Tips and Tricks for Bulk and Direct Mail Postcards
Bulk and direct mail postcards are nothing new. But the fact that businesses continue to use this marketing method is an indication that it’s working. Your company can take advantage of bulk and direct mailing, but there are many pitfalls of which you should beware. Instead of trying to learn all of the rules, regulations, and limitations around bulk and direct mail postcards, you should consider working with a printing firm that can offer mailing services. (read more)
Trends in Online Printing
Now that business owners and managers can go online for all their printing needs, the prices have dropped while quality has greatly improved for printing. This trend has benefited big and small businesses. In case you haven’t been a part of the online printing revolution, here are a few other specific trends in online printing. (read more)
Green Marketing Graciously
Nobody likes a bragger. But you have gone to great lengths to go green and want your customers to know that when they invest in you, they also invest in helping our planet. What’s the best way to go? How do you accomplish green marketing graciously? (read more)
Top Tips for Green Printing
“Going green” has never been as important and popular than now. With more customers becoming increasingly sensitive to any and all efforts you may be making to help our environment, green printing should be on the top of your list. (read more)
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