Marketing Articles
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READ THE LATEST ARTICLES OF THE WEEK
Postcard Printing for St. Patrick’s Day
Direct mail advertising through postcard printing is one of the most cost effective ways for staying in touch with your customer base on a regular basis. Advertising during or around the holidays is a great way to connect your company with the positive emotions surrounding a particular holiday. (read more)
Elements of a Successful Postcard Campaign
As more and more businesses shift advertising and marketing to online formats, your business may very well be able to take advantage of marketing’s secret weapon – postcard printing. Arguably the most cost effective and efficient advertising tool, postcard printing has had one major Achilles’ heel: major competition with junk mail. But with fewer businesses taking advantage of postcard printing, the mailbox landscape is much less cluttered. (read more)
Viral Sticker Marketing
Viral marketing refers to using social networks – friends, family, customers, etc. – to spread a message via word of mouth. Modern viral marketing includes e-mails and using digital social networks for communication as well. The beauty of developing a viral marketing campaign is that it grows on its own, sometimes exponentially! All you have to do is get it going and more and more people begin to hear about it. (read more)
Costliest Postcard Mistakes
It is hard to argue with the fact that postcard printing is one of the most effective and inexpensive ways of advertising through direct mail marketing. Postcard printing is easy to do and with professional printing firms that can handle the direct mail responsibilities, there is almost zero stress your business. Yet many businesses make the mistake of rushing through a postcard printing campaign without taking the time to carefully plan. This article discusses some of the costliest postcard printing mistakes that companies tend to make when in a rush. (read more)
Brochures and Flyers to Market your Business
While word of mouth is a powerful tool for growth, most companies understand that it simply takes consistent advertising if you want your business to grow. One of the most effective marketing and advertising tools are brochures and flyers. Printing campaigns that incorporate brochures and flyers have proven to be highly successful as well as cost-effective. This article discusses several ways printed brochures and flyers can be used to advertise. (read more)
Gather Valuable Customer Data by Printing Stickers
Everybody loves a sticker. As early as grade school we were taught that stickers were a good thing to get. Often we were rewarded for doing something well with the sticker. To this day, stickers are still a positive symbol in our culture. (read more)
How To Make Money With Direct Mailing
For businesses new to direct mailing, the terms, lingo, and economics can be confusing and frustrating. The whole goal of direct mailing is to make you money, so it is important to understand how the system works. This article discusses the typical expenses for a direct mailing campaign and basic ways to predict how many potential customers it will make. (read more)
New Year's Direct Mail Marketing
The New Year carries with it not only the symbol of a fresh start, but many businesses are also in a position to make significant purchases. If you have a number of business to business relationships with customers, you should strongly consider direct mail marketing around the New Year. Here are a few ideas you can consider for a New Year's marketing campaign. (read more)
How To Develop Your Own Direct Mail Campaign
If you own a business and have never done your own direct mail campaign, this article is for you. Many businesses have found direct mail campaigns to be one of their greatest marketing tools at their disposal. The reasons are simple: direct mail is inexpensive, affective, and professional printing firms can handle both printing and mailing responsibilities. (read more)
Effective Networking with Business Cards
Arguably the least expensive and most effective networking tool that a business person can use are their business cards. Yet many people fail to follow a few simple rules that can improve their networking skills dramatically. Besides, what is the point of handing out your business cards if you are ultimately not reconnecting at some later point. (read more)
5 Design Ideas for Thanksgiving Marketing
Graphic designing for Thanksgiving can be slightly tricky when trying to be unique. Thankfully, this holiday provides a wide variety of ideas from which to choose when designing your marketing materials. Here are five ideas to help you design a one-of-a-kind Thanksgiving marketing campaign that consumers will gobble right up. (read more)
Marketing for Non-Profit Organizations with Brochures
Fund raising for non-profit organizations is an absolutely vital part of survival. Brochure printing and advertising through direct mail is one of the more versatile and effective methods for connecting with potential donors. Brochures give you an opportunity to tell your story in full color without the limitations of size that postcards or greeting cards may present. (read more)
Direct Marketing Tips for Thanksgiving
Many businesses become so caught up with Christmas that they forget about Thanksgiving. Skip this holiday, though, and you are missing out on some valuable opportunities to show customers how much you care and also to promote your image. Holidays are a great time for incorporating fresh direct marketing techniques, and Thanksgiving is no exception. The following are some ideas on how to connect personally with your customers this November. (read more)
The Quick List for Start Ups and New Businesses
Lots of people start new businesses everyday, but a very small percentage actually succeed. The difference between the successful startups and the failures are often only the ability to drum up new business. Many great ideas from entrepreneurs fall through the cracks simply because these people do not know how or where to go get new customers. This article is a quick list to get startups going as they look for new customers. (read more)
Graphic Design Tips for Easter Marketing
Easter time provides plenty of opportunities for connecting with a variety of customers. Any chance for you to get your clients into festive spirits can increase both loyalty and sales. The key to a successful Easter campaign is to be unique and sincere. Below are a few tips that can go a long way in filling your Easter basket with results.
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5 Direct Marketing Tips for Halloween
Halloween is the second largest decorating holiday and the sixth largest spending holiday, according to the National Retail Federation. Take advantage of the fun surrounding Halloween with some spooky direct marketing. Below are five ways to incorporate some Halloween spirit into your business this year.
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Brochure Blunders
Large and small businesses alike often make the same mistakes with their brochure campaigns. Brochures can be an excellent way to connect with customers and to communicate details about your products and services. This is especially important when your customers do not have the time to hear face to face sales presentations.
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Using Booklets and Catalogs for Non-Profit Marketing
Raising money for a charity or cause is not an easy task. Marketing efforts must maintain a delicate balance between a low budget and enough publicity to bring in needed donations. Direct mail booklet printing and catalog printing are two marketing tools from which any non-profit can use efficiently. Here are a few ideas to help you get started in raising awareness of your non-profit organization. (read more)
Success with Direct Mail Marketing: The 40/40/20 Rule Explained
Everyone knows the importance of the ability of a direct mail piece to capture attention. Postcards, brochures, flyers, or any other mail advertisement must first be appealing to make consumers glance at the piece and then interesting to encourage them to keep reading. Ed Mayer, an international direct mail and marketing expert in the early to mid-1900s, presented the 40/40/20 rule. Implement this law into your direct mail marketing campaign for the success you need to meet your company goals. (read more)
Tips and Tricks for Bulk and Direct Mail Postcards
Bulk and direct mail postcards are nothing new. But the fact that businesses continue to use this marketing method is an indication that it’s working. Your company can take advantage of bulk and direct mailing, but there are many pitfalls of which you should beware. Instead of trying to learn all of the rules, regulations, and limitations around bulk and direct mail postcards, you should consider working with a printing firm that can offer mailing services. (read more)
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