Marketing Articles
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READ THE LATEST ARTICLES OF THE WEEK
Are Free Business Cards Good for Your Brand Image
If you have searched out business card printing online, more than likely you have come across an offer for free business card printing. Usually free business cards offers say that for the price of shipping, you can have 500 business cards printed and shipped to your office in 5-7 days. This is a very enticing offer. It is especially enticing if you are a new business and you are trying to make the most of your start up budget. The question is whether or not a free business card is good for business, so here are some items to consider when making this decision. (read more)
Keeping Your Postcard Mailing List Organized and Productive
Direct mail can be a valuable part of your marketing campaign. Despite the large amount of business taking place online and on mobile devices, postcards, printed newsletters, brochures, and more still have their place. There is still a large part of our market that will only do business when they receive printed mail. In addition, combining postcard printing with banner ads can be a winning combination for sending traffic to your website. (read more)
8 Excellent Ways To Reinforce Postcard Offers
Postcard printing has an advantage over other forms of direct mail since your recipient will see your offer without needing to open an envelope. As soon as postcards are in the hands of their intended recipients, they begin advertising. This is why placing a “bribe” in bold font so that it is the first thing they see is a smart idea. Use the following offers to grab the attention of your potential customers or current customers. (read more)
How to Write a Slogan that works on Business Cards
A great slogan will grab attention and stick with people, bringing your business to their mind often. Plus, adding a slogan to your business cards may mean that you are chosen instead of the next card in the Rolodex. Writing a great slogan that not only is appropriate for your company but also for your business card is not something that can be done without thought. Make sure that you take the time to write a memorable by following the tips below. (read more)
Business Card Exchanges: Remembering Names
Hardly anyone is good at remembering names. That is why the people who can remember names stand out. I will never forget a professor that I had in my freshman year of undergrad. He was infamous for knowing all of his students’ names in every class that he had, past or present. His reputation worked in his favor. (read more)
Tips for Practicing your Business Card Speech
Handing out your business card should be like breathing for anyone who wants to make successful contacts. As you hand out business cards daily, you are building relationships with business associates and potential customers. Therefore, you should accompany the distribution of your business cards with a well-practiced speech, also called an elevator pitch. The following tips will help you get ready for the encounters that could result in your future success. (read more)
Business Cards and the Elevator Pitch
An elevator pitch is a concise answer to the question “What do you do?” It is called an elevator pitch because it should be short enough that you can explain it completely in the time it takes to ride an elevator. In other words, the accepted time is 30 to 60 seconds. Why do you want to give an elevator pitch when you give out a business card? An elevator pitch will impact your potential customer more than a mere introduction. It is an easy task; you just need to know how to write one that will make the right impact. (read more)
Etiquette for Exchanging Business Cards
Networking events provide many occasions for exchanging your business card with new business contacts. While a well-designed and professionally printed business card makes a good impression, the way you present your card and receive other’s cards also says a lot about you. Be sure to follow the proper etiquette for exchanging business cards so that you make the most positive and lasting impact possible. (read more)
Tips for Merging Print and Online Marketing
Online marketing is quickly reducing the use of printed marketing. Danny Outlaw from Outlaw Design Blog holds the opinion that print will indeed have a place in the future. In fact ,he says “it will actually become more of a novelty and thus attract more attention when used.” (read more)
Direct Mail Pitfalls and Benefits
You might be wondering if direct mail marketing is the way to go in the electronic age. Do people actually read any ad mail these days? Is it worth the cost? Should you just focus on internet advertising? While direct mail does have some drawbacks, there are reasons big companies continue to send out marketing mail. (read more)
What Print Copywriters Can Learn from the Web
So much of today's reading is done online that the way people read has begun to change. This does not mean that people are not reading printed materials, but only that they read print in a different way. Print copywriters would do well to adjust their styles of writing to accommodate the recent changes. Let's take a look at how web chat, blogs, and articles have affected the way people read so your next booklet, poster or even postcard printing piece actually gets read. (read more)
Checklist for Print Marketing Materials
The effectiveness of your print marketing materials lies heavily on their design and layout. The following checklist contains a few of the important items that you won't want to forget when you are creating print materials. (read more)
Bring The Focus On Your Company Image with Business Cards
One thing that small and large businesses have in common is the necessity of having a business card. While the obvious reason for business card printing is to have your contact information ready to give, do not let the simplicity of business cards make you lazy. This is the most valuable tool you have to show off your company image, since your business card will be in the hand, or files, of every business associate you meet.(read more)
Helpful Tricks for Writing a Business Card Tagline
Want to know how to increase the survival of your business card? It's as easy as including a tagline on your business card to help recipients remember what your business does and why they kept the card. And a really good tagline will help convince people to do business with you. Here are some tips for writing a successful tagline for business card printing. (read more)
Stickers and Street Teams
Many artists and musicians fail to use one of the most powerful advertising methods available: street teams. Additionally, sticker printing is one of the most potent and price effective methods of marketing. Believe it or not, you can combine these two advertising and marketing systems to be an incredibly powerful tool for you. (read more)
Stickers and Marketing Ideas
The key to successful marketing is exposure and re-exposure of your brand to consumers. Sticker printing is a clever method of putting your brand in front of the customer. Stickers can be funny, used as labels, only have your contact info, or simply display your logo. But you have to be careful with stickers, too. There is only so much room for information, so take these ideas and run with them for your next sticker printing campaign. (read more)
Ideas for Marketing Your Business with Booklets
Booklets have a staying power that other promotional materials do not. The solid appearance and fancy images make booklets hard to throw away. For this reason, booklet printing should be considered for your more permanent marketing message. Here are a few ideas for using booklets to market your business. (read more)
Brand Reinforcement through Brochures
One trick to successful marketing is repetition. If consumers see your brand featured in magazines, newspapers, brochures, on billboards, and business cards they will start to trust your brand as an established entity that is successful for a reason. You will no longer be a company no one has heard of. The other part of marketing effectively is to emphasize what you can do for your customers.(read more)
Writing a Marketing Booklet
Booklet printing layouts can hold a decent amount of information so are perfect when you need more space than a sales letter or postcard can hold. Use them for telling all about a product or service or to simply provide a high resolution image collection of your most desired products. Include booklets with a purchase to enhance the buyer’s experience with the product, or include booklets in a direct mail packet to entice people to buy. No matter their purpose or distribution, here are some ideas for what to include when writing an effective marketing booklet. (read more)
Postcard Marketing Strategies
Postcards are an underused marketing tool that deserve more play time. Postcard printing is inexpensive, and postcards get more attention than other direct mail pieces. Without an envelope, postcards have a chance to instantly communicate your message, which means they are more likely to be read than other forms of direct mail. With these great benefits in mind, here are some ideas for maximizing postcard potential. (read more)
Effective Headline Writing for Postcards
Most of the space on promotional postcards will be taken up with your headline. And as with any headline, a postcard headline should entice its reader to find out more or to act on your offer. You will need your very best headline writing for postcard printing because your reader will have to work a little harder to gather more information.
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Steps to a Better Direct Mail Campaign
A direct mail campaign can result in new clients if you are deliberate with your mailing services. Most mailings result in a 1% response, but you can kick it up by a couple of percents if you mail to a target audience and write a bold message. Here are some easy steps you can follow for a better direct mail campaign. (read more)
Ideas for Better Brochure Content
The purpose of your brochure is to sell your company to your customers; therefore, every aspect of a brochure should be purposed to sell. Start with a cover that draws them in and keep them going with strong content and interesting graphics. Here are some ideas for making your print brochures effective selling machines. (read more)
Answer These Questions for Stronger Marketing Copy
Effective marketing copy for brochures depends on giving consumers information that will convince them to buy your product. The most effective marketing copy tells consumers about the benefits your business offers them in products and services. Here are a few key questions your brochure printing piece should answer for stronger marketing copy. (read more)
Poster and Flyer Tips for Reaching the Youth
Advertisers use any number of methods when convincing young people to purchase their products. They use not only the product but also the lifestyle and image it will bring in their advertising efforts. Here are some tips that advertisers use for helping you reach youth with your own poster printing and flyer campaign. (read more)
Better Merchandising Techniques for Your Print Catalog
To get the most out of your print catalog, try enhancing your products with some creative merchandising techniques. Let your catalog sell your products on its own, without a verbal sales pitch. Here are some great suggestions for your catalog. (read more)
Tips for Successful Online Business Card Printing
Online business card printing is usually the best way to go; online companies are large companies that can offer quality business cards at a reasonable price. Here are some tips for finding the best printer that fits your needs. (read more)
Distribute Your Brochures Wisely
A whole stack of brochures will not do you any good until you get them into the right hands. General mailing services give you a very low return on investment, while giving your brochure to a target audience will be much more rewarding. So how do you find your target audience? Here are a few suggestions. (read more)
10 Advantages of Promotional Calendars
If you are having trouble deciding what promotional tools you would like to invest in, consider a promotional calendar. You can be as creative as you want or as simple as you want when you print calendar designs. Here are a few of the advantages to choosing a promotional print calendar to market your business. (read more)
How to Create Ideas for Booklet Topics
You may find yourself in the need for a great booklet. Sounds easy right? Maybe, but after creating a number of materials, it can be difficult to get the creative juices flowing. So how can you create ideas for booklet printing? Here are a few tips for generating some fresh ideas. (read more)
Getting Better Referrals
You have a few options for growing your business: you can advertise your business to prospects with brochure printing and business card printing, you can create ads and special promotions, or you can go with the tried and true word of mouth method. Referrals are a huge part of growing your business. People talk. And they either talk about you or someone else. (read more)
Postcards and Brand Considerations
Many businesses take advantage of postcard printing due to the fact that it is an extremely cost-effective yet still an efficient form of print advertising. One area that can cause some confusion is to what extent the postcard printing campaign should focus on a particular promotion and how hard you should push your brand. These are important issues that should be thought through carefully, so read through this article to get a sense of the best way to balance brand promotion with the message of your postcard printing campaign. (read more)
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