Marketing Articles
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READ THE LATEST ARTICLES OF THE WEEK
Postcards and Brand Considerations
Many businesses take advantage of postcard printing due to the fact that it is an extremely cost-effective yet still an efficient form of print advertising. One area that can cause some confusion is to what extent the postcard printing campaign should focus on a particular promotion and how hard you should push your brand. These are important issues that should be thought through carefully, so read through this article to get a sense of the best way to balance brand promotion with the message of your postcard printing campaign. (read more)
Postcards for Labor Day
Labor Day as a holiday is a bit different and has some unique considerations. There are no real icons associated with Labor Day when compared to Christmas or Easter, as examples. Short of a free day off work, there are not a whole lot of ways to connect with customers. So here are a couple of creative ideas for using postcard printing during the Labor Day holiday. (read more)
5 Ways to Improve Your Direct Mail Brochures
Direct mail brochures are an important piece of any marketing plan. Internet businesses, small businesses, new businesses all need brochures to educate consumers and build credibility. Just remember that brochure printing should work together with internet marketing, television advertising, and other print advertisements for the greatest impact. Here are a few more ways to improve direct mail brochures. (read more)
10 Direct Mail Ideas
Postcard printing is a proven method for profitably promoting products and services. The return on investment can be carefully tracked through a number of techniques, which gives business managers the opportunity to gauge the relative success of postcard printing compared to other marketing methods. Time after time, many businesses come back to postcard printing for one simple reason: it works. (read more)
Word of Mouth Marketing Success
Traditional word of mouth advertising involves doing an exceptional job and then relying on your satisfied customers to spread the word. While this is an effective method, it takes a really long time to build a successful business this way. Here are some things you can do to speed up the process. (read more)
Making Postcards for Independence Day
Direct mail marketing with postcard printing around Independence Day has proven to be a highly profitable marketing strategy. The 4th of July represents everything good about being an American and summer holidays. There’s a great deal of positive energy and inspiration surrounding the 4th of July, so this is an excellent opportunity for your company to connect this excitement to postcard printing. (read more)
How To Market Your Business With Promotional Items
There is not one single promotional product that will market your business. You must use every avenue available to you in order to make promoting your business successful. Take advantage of brochure printing, business card, calendar printing, and more to advertise. Create a presence with your brand logo on household items like pens, key chains, and mugs. The idea is to make your name known; and the more variety you use to accomplish this, the more success you will have. (read more)
Brochure Tips for the Small Business Owner
Brochures are a powerful tool that can bring in new business, increase brand recognition, and help people refer you to others. If you have a small business, you probably cannot afford to hire a professional to design your brochure, but you still want to get all the benefits of having one. Below are some tips for making designing your own brochure much easier. (read more)
Postcards for Direct Mail
When you start putting your next direct mail campaign together, postcard printing and design should be one of the areas that receives the most scrutiny. The fact is that most postcard printing efforts end up falling short, making your postcard end up in the trash can. To really grab your customer’s attention, you can use a number of important and successful techniques. This article discusses just a few methods to make sure your postcard printing is a success. (read more)
Postcards: The Big Picture Strategy
The following is a discussion of how postcard printing can fit into your big picture strategy for marketing. It is not one single thing that makes postcard printing so effective. Rather, it is all of these following elements working together.
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Postcard Message Ideas
In this article, we discuss a couple of messages that you can include with your postcard printing campaign. Of course, whatever message you choose should fit both your customer’s needs and your own company’s value proposition. So, think carefully when designing your message, and give these suggestions consideration as they have proven to be effective. (read more)
Postcard Printing for St. Patrick’s Day
Direct mail advertising through postcard printing is one of the most cost effective ways for staying in touch with your customer base on a regular basis. Advertising during or around the holidays is a great way to connect your company with the positive emotions surrounding a particular holiday. (read more)
Elements of a Successful Postcard Campaign
As more and more businesses shift advertising and marketing to online formats, your business may very well be able to take advantage of marketing’s secret weapon – postcard printing. Arguably the most cost effective and efficient advertising tool, postcard printing has had one major Achilles’ heel: major competition with junk mail. But with fewer businesses taking advantage of postcard printing, the mailbox landscape is much less cluttered. (read more)
Viral Sticker Marketing
Viral marketing refers to using social networks – friends, family, customers, etc. – to spread a message via word of mouth. Modern viral marketing includes e-mails and using digital social networks for communication as well. The beauty of developing a viral marketing campaign is that it grows on its own, sometimes exponentially! All you have to do is get it going and more and more people begin to hear about it. (read more)
Costliest Postcard Mistakes
It is hard to argue with the fact that postcard printing is one of the most effective and inexpensive ways of advertising through direct mail marketing. Postcard printing is easy to do and with professional printing firms that can handle the direct mail responsibilities, there is almost zero stress your business. Yet many businesses make the mistake of rushing through a postcard printing campaign without taking the time to carefully plan. This article discusses some of the costliest postcard printing mistakes that companies tend to make when in a rush. (read more)
Brochures and Flyers to Market your Business
While word of mouth is a powerful tool for growth, most companies understand that it simply takes consistent advertising if you want your business to grow. One of the most effective marketing and advertising tools are brochures and flyers. Printing campaigns that incorporate brochures and flyers have proven to be highly successful as well as cost-effective. This article discusses several ways printed brochures and flyers can be used to advertise. (read more)
Gather Valuable Customer Data by Printing Stickers
Everybody loves a sticker. As early as grade school we were taught that stickers were a good thing to get. Often we were rewarded for doing something well with the sticker. To this day, stickers are still a positive symbol in our culture. (read more)
How To Make Money With Direct Mailing
For businesses new to direct mailing, the terms, lingo, and economics can be confusing and frustrating. The whole goal of direct mailing is to make you money, so it is important to understand how the system works. This article discusses the typical expenses for a direct mailing campaign and basic ways to predict how many potential customers it will make. (read more)
New Year's Direct Mail Marketing
The New Year carries with it not only the symbol of a fresh start, but many businesses are also in a position to make significant purchases. If you have a number of business to business relationships with customers, you should strongly consider direct mail marketing around the New Year. Here are a few ideas you can consider for a New Year's marketing campaign. (read more)
How To Develop Your Own Direct Mail Campaign
If you own a business and have never done your own direct mail campaign, this article is for you. Many businesses have found direct mail campaigns to be one of their greatest marketing tools at their disposal. The reasons are simple: direct mail is inexpensive, affective, and professional printing firms can handle both printing and mailing responsibilities. (read more)
Effective Networking with Business Cards
Arguably the least expensive and most effective networking tool that a business person can use are their business cards. Yet many people fail to follow a few simple rules that can improve their networking skills dramatically. Besides, what is the point of handing out your business cards if you are ultimately not reconnecting at some later point. (read more)
5 Design Ideas for Thanksgiving Marketing
Graphic designing for Thanksgiving can be slightly tricky when trying to be unique. Thankfully, this holiday provides a wide variety of ideas from which to choose when designing your marketing materials. Here are five ideas to help you design a one-of-a-kind Thanksgiving marketing campaign that consumers will gobble right up. (read more)
Marketing for Non-Profit Organizations with Brochures
Fund raising for non-profit organizations is an absolutely vital part of survival. Brochure printing and advertising through direct mail is one of the more versatile and effective methods for connecting with potential donors. Brochures give you an opportunity to tell your story in full color without the limitations of size that postcards or greeting cards may present. (read more)
Direct Marketing Tips for Thanksgiving
Many businesses become so caught up with Christmas that they forget about Thanksgiving. Skip this holiday, though, and you are missing out on some valuable opportunities to show customers how much you care and also to promote your image. Holidays are a great time for incorporating fresh direct marketing techniques, and Thanksgiving is no exception. The following are some ideas on how to connect personally with your customers this November. (read more)
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