Postcard Printing for St. Patrick’s Day

Direct mail advertising through postcard printing is one of the most cost effective ways for staying in touch with your customer base on a regular basis.  Advertising during or around the holidays is a great way to connect your company with the positive emotions surrounding a particular holiday.

Why St. Patrick’s Day?

St. Patrick’s Day is a unique holiday in the U.S. for two reasons: the theme and atmosphere around St. Patrick’s Day is very different from other major holidays, and St. Patrick’s Day is also very close to when people begin to get their tax returns.  This makes St. Patrick’s Day especially important for businesses that deal directly with consumers.

Why postcard printing?

Postcard printing is the one form of advertising that gives you the biggest bang for your dollar.  When you add to the fact that a professional printing firm can offer direct mail services, you have a recipe for success.  Simply submit a design, send your mailing list, and you’re done!  The extra efficiencies created when you use postcard printing serve to save you a great deal of time and money in the long run.

How can you incorporate St. Patrick’s Day themes?

First of all, you have to know the primary thematic elements around St. Patrick’s Day:

  • Four leaf clover
  • Color green
  • Color orange 
  • Leprechauns
  • Pot of gold
  • Pinching people not wearing green
  • Irish accents 

Now, you can begin to incorporate these St. Patrick’s Day themes into any number of design elements:

  • Use copy that incorporates an Irish accent
  • Incorporate a pot of gold in terms of a St. Patrick’s Day sale
  • Use the colors green and orange in your design elements
  • Incorporate clovers and leprechauns


Final thoughts
The list is limited only by your imagination.  Just remember that the goal is to increase sales, so don’t forget a call to action along with your contact information, and your St. Patrick's Day postcard printing will lead you to the pot of gold at the end of your marketing rainbow.
 
 
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