Easy Tips to an Impressive Postcard Design
With all of the different postcards around the world competing for customers’ attention, design will always be the one that would set apart the winners from the losers. Thus, it can never hurt to have a few tricks up your sleeve to set yourself apart as unique, creative, and special. And when it comes to design, there are plenty of these tricks to go around for everybody.
For starters, here are a few tips and considerations to keep in mind in designing your postcards.
Appeal to emotion. Postcards usually come with one to several lines of text which, along with the imagery will comprise the message that you are trying to portray. This text is called the copy, and when writing it, you should always ask yourself whether the copy you came up with makes people stop, think, and go through certain emotions. Short and simple usually makes for an effective copy that would hopefully strike straight through the hearts of customers.
Choose the right images. The other half of the impact of your postcards will come from the image that you choose to use. Don’t choose a picture that is simply good to look at; use something that would inevitably make customers glue their eyes onto your postcard and take in everything it has to offer. One option where you could get such images—though certainly not the only option—is to obtain stock photos online. Choose wisely, in any case.
Aim for balance. Moderation, it seems, is the key. You should not design your postcard to be over the top and too cluttered, but neither should you put in too little that it is without substance and boring (not to be confused with minimalist designs). Be clever with your use of both positive and negative space and don’t hesitate to leave parts of your postcard blank when it would serve add to the overall impact of your design.
Design to print. When designing postcards, always keep in mind that the image you will produce in a computer will almost never translate 100% onto paper or whatever media you choose. Anticipate possible setbacks and problems you may encounter, such as subtle color changes, and compensate for it beforehand so that you will end up with as close to perfect outputs as possible. Better if you know the facts on who will print and how your postcards will be printed beforehand.
Make use of your postcard size. Again, a matter of anticipating the final output, try to create a design that would work best with the postcard size that you have in mind. There is a perfect design for each size category and you should strive hard to look for it.
Designing postcards can seem like a simple task at times and a daunting prospect in others. However, you only really have to know a few basic tips and you are all set to wow your audience with your specially designed postcards. Check this page out if you want to know more about this marketing material called postcards.