Adding "Something More" to Your Business Cards

Prevent your business card printing pieces from getting thrown in the trash by adding something extra. Give people a reason to hang onto your card for a while so they will think of you the next time they need your goods or services. Here are some ideas to try.

Print Useful Info on the Back
Put a calendar or a tip conversion chart on the back of the card. Other useful info might be a map of time zones or the event schedule of a local sports team. Such information make people want to keep your card handy so they can refer to it often.

Make it a Punch Card
Make space on your card to punch out every time the customer makes a purchase, giving a discount or free item once the card fills up. Not only will customers hang onto your card and be reminded of you, they will have a reason to shop with you rather than your competitors.

Put a Coupon on the Back
Print a coupon on the back of your business cards and people will hang onto it for sure. Make it a good discount that is worth their while.

Tell How You Benefit Customers
Include a tag line on your business cards that tell how you benefit customers. Do you make check out easy by always having enough cashiers? Do you offer quality products? Are you conveniently located? Give people a reason to want to do business with you.

Give Discounts for Referrals
Offer a good discount for referring new customers to you, and outline the rules on the back of the business card. When you hand out business cards, give people two or three so they can easily refer you to others.

Tell about Online Coupons
On your business cards, mention that you have coupons online that can be printed out. Make the web address difficult to remember so people hang onto your card for later reference.
 
Add something extra to your business cards so they work as marketing tools in addition to holding contact information. This way, your business card investment will pay for itself many times over. 
  
 

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