Tips for Eco-Friendly Promotional Calendars
Promotional calendars can be great promotional tools that remind people about your business on a daily basis. However, environmentally conscious business owners may have some concerns about printing calendars because calendars are made with a lot of paper. If you are concerned about preserving our environment, you will be happy to know that there are ways to make promotional calendars that are eco-friendly.
Choose a Printer that Uses Certified Paper Stock
There are organizations out there that certify companies who meet their guidelines for environmental responsibility. One of the largest of these organizations is the Sustainable Forestry Initiative (SFI) which protects forest wild life and forests that have the greatest conservation value. The SFI also requires responsible foresting practices. Another similar organization is the Forestry Stewardship Council (FSC). Before doing your calendar printing, check out printers to see if they use paper stock that is certified by one of these organizations.
Choose a Printer that Practices Conservation
You should also find out if your printer uses environmentally friendly practices in daily production. Make sure they recycle any paper waste. Also, find out if their packaging is made from recycled material. You might check to see if they use inks free of hard metals and harmful chemicals. If you want to use a national printer, check to see if their production plants are spaced out around the country so they use less fuel delivering their products.
Give Out Re-usable White Board Calendars
Instead of using paper calendars as promotional tools, you could give out whiteboard calendars with blank date spaces. That way they can be used for several years. Just don't forget to include your logo and contact information.
Create Pocket Calendars
You could also reduce the amount of paper used in your calendar printing by having small pocket calendars made. Pocket calendars are often more used than wall calendars, so they are a good choice for marketing purposes as well.
Have Smaller Wall Calendars Made
If you really want to do a wall calendar printing, you can still reduce the amount of paper used by making them in a smaller size. Many calendar printing companies offer the smaller 6x9 or 6x12 size, which provides plenty of room for stunning photos and readable dates.
As with any print materials, you can't get around the fact that promotional calendars use paper, but you can reduce the environmental footprint your calendars leave by following more eco-friendly printing practices. Just remember to print a recycle reminder on the back of your calendars so that customers feel compelled to follow your company's example of more eco-friendly practices.
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