Graphic Design Articles
READ THE LATEST ARTICLES OF THE WEEK
Designing Your Folded Brochure for Optimum Impact
A company brochure is a valuable and unique sales tool. Brochure printing is a simple, effective way to communicate detailed information about your product line and services to customers. Business cards, posters, and catalogs all have their place in your business’s line-up of marketing materials, but when you need to give clients or potential customers specific, detailed information, there is no substitute for brochure printing. Here are a few tips to help you design your folded brochure for optimum impact. (read more)
Considerations for Business Cards with a Black Background
Well-made black business cards can look very striking and help your company stand out from the rest. Unfortunately, a lot of things can go wrong when you try to print black backgrounds. Poor business card printing could result in cards that have streaks, blotches, and graying. Another potential problem with black cards is over saturation, which means that the paper takes longer to dry; problems occur when glossy finishes are put on before the cards are fully dry. Here are some things to consider when doing black business card printing. (read more)
8 Most Important Design Elements for Brochure Printing
A properly designed brochure grabs someone's attention, invites the person to open it up, and displays information in an easy-to-read format. Here are the eight essential elements you need to design a brochure printing that will attract readers and bring them closer to doing business with you. (read more)
How To Design a Half Fold Brochure
Half fold brochures are good for but not limited to menus, price lists, and programs. They are an effective and convenient style of print brochures that are sure to please. Half fold brochures are typically made from 8.5" x 11" paper; however, you can also choose 11" x 17" or 8.5" x 14". Here are a few tips for creating your half fold brochure with ease. (read more)
Excellent Poster Design Involves Artistic Guidelines
Rarely do people invest a large amount of time studying posters. Great designers understand this and create posters accordingly. They grab attention with short and simple design that can be grasped in the few seconds that viewers see a poster. In order for you to make an effective poster, follow the same artistic guidelines that graphic designers use. (read more)
10 Best Catalog Copywriting Tips
Writing the copy for a catalog takes a great deal of time and a lot of know-how. Without the right content and tone, a catalog will not appeal to readers, and readers will not want to peruse through and purchase items from a catalog that doesn't appeal to them. Before writing your print catalog copy, skim through the list below of the top catalog copywriting tips. With these tips under your belt, you can confidently create a catalog that interests your audience and increases sales. (read more)
Copy and Design Decisions for Business Cards
Online business card printing offers anyone the ability to create their own business card with the copy and design of their choosing. Designing a business card can seem intimidating, but the process can be made simpler with a little direction. Use the tips below to help guide the copy and design decisions for your business cards. (read more)
How To Bring Out The Best From Your Catalogs
Catalog printing is a major marketing investment for many businesses. Even with the creative input of a professional catalog designer, there are some selling points you may have to insist on before you send the final copy to your printing company. Here are a few items that designers may miss or even object to, but that will make your catalog the selling tool it is meant to be! (read more)
Tips for a More Modern Business Card
Are you just starting out in business and creating a business card from scratch, or have you been in business for years and need to update your business cards? Whatever your situation, modern business card printing is an essential piece of your marketing. Here are some tips to help you design a more modern business card.
Keep your message brief. Modern business card printing communicates the necessary information including website address, email address, and mobile phone number when applicable. Along with the business name, you may want to include your brief marketing tagline, such as “#1 in the state” or “The most service technicians in the state to keep you moving”, etc. (read more)
How To Make a Registration Brochure
If you are planning to hold an event that requires registration, consider a registration brochure. Not only will you be able to inform your prospects with a professional brochure, you will be able to include the registration form on the brochure. This two-in-one brochure printing technique can save you time and money. In addition, it simplifies registration for your attendees. Here are some easy steps for making a registration brochure. (read more)
6 Brochure Design Ideas
If you have done brochure printing several times, you may find yourself running out of new ideas. Here are six ideas for changing it up this time. Use some of these ideas to help your brochure stand out from your old designs as well as your competitors'. (read more)
How to Design A Better Catalog Cover
Your catalog cover will serve as a first impression of the contents inside. Therefore, if you design it well, your cover will encourage readers to look inside your catalog. Catalog printing is an effective marketing method if you can get readers to open it up, but the only way you will do that is to create a cover that appeals to your audience.(read more)
How to Design Promotional Calendars
Designing a promotional calendar for your business is one of the best ways to advertise 24/7, 365 days a year. Just be sure to choose images and a style that will be a good fit. The more personal it is while appealing to all, the more interested others will be in your print calendar. Show your pride by promoting your best work in the images, and use high quality resolution and heavy grade paper so your images look brilliant. With these fives steps for calendar printing, you will be eager to start on next year's calendar just a couple of months after finishing the current year’s calendar. (read more)
Design the Perfect Poster for a Landscaping Business
A good poster is a fabulous way to draw attention to your business, but designing a poster is a delicate art. If you know the important rules of poster printing, then you can incorporate your creative prowess. Here are the basic rules for poster printing to get you started. (read more)
Typography Terms Every Graphic Designer Should Know
Every designer knows that the type you use has a big affect on the overall design of any project, be it a catalog printing, business cards, websites, or posters. Below are some important typography terms that will help you use your software correctly and to communicate effectively with printers. (read more)
2010: Great Year for Graphic Designers
Several factors contribute to a bright future for graphic designers. More and more businesses are relying on computers throughout the world. Digital printing is overtaking much of the printing industry, requiring computer layout skills. And the highly competitive marketplace is pushing businesses to increase the professionalism of their advertising media, which means more work for graphic designers. (read more)
Business Card Layout Ideas
Business card printing is a fundamental advertising format that you cannot afford to pass over. The cost alone makes business card printing invaluable as no other print advertising format has such a low cost per piece. But what does it matter if your business card does not communicate effectively with your customers? This is where layout of your information comes into play. In this article we talk about effective ways to put your information onto your card. (read more)
Designing Business Cards With Your Company Logo
When your business is ready to start printing business cards, make sure you don’t forget the ever important logo. There are many ways to prominently display your logo, and this article discusses a few of the more common methods. (read more)
Graphic Design Mistakes to Avoid with Brochures
Designers have a lot to do with the ultimate success of catalog printing and marketing. They have to make it both attractive and user friendly, or it will not generate sales very well. Below are some mistakes to avoid so readers are not turned off by your catalog design. (read more)
How to Design a Z-Fold Brochure
A Z fold, which is basically an accordion fold, is a great brochure folding option because it offers a lot of versatility. You can separate each element by making each panel stand alone, or you can design the brochure so that it opens out to a full spread with one large, dramatic photograph. There are a few steps to follow to make the most of your Z fold brochure printing project. (read more)
Tips for a Better Catalog Cover
The cover of your print catalog is the doorway that invites readers inside to peruse your products. How can you make sure they enter? By creating an irresistible portal that promises to give readers vital information that they can benefit from. Here are a few tips for creating that better catalog cover. (read more)
How to Make Your Business Cards Keepers for Your Customers
Business card printing is a long-term advertising strategy. Ideally, your customers will keep your business card on them for a long time. So how can you make sure that your customers want to keep your business card around? Try incorporating some of these design elements into your next business card printing project as a way to boost retention of your business cards. (read more)
How to Improve Your Booklet Typography
Creating a booklet that pleases the eye is an important part of a booklet that gets read and, thus, makes sales. Typography is a major part of that design. Some people pick a font and a couple of sizes and call it good, but there is much more to a visually appealing design than that! Here are a few tips on how to improve your typography when booklet printing. (read more)
Graphic Design Tips for Catalogs
A great graphic design can increase sales. In fact for some businesses, the sales generated from advertising through catalog printing have matched and even surpassed sales from brick and mortar locations. With these design tips, you can begin increasing your catalog sales too! (read more)
How To Give Your Old Brochures a Makeover
Brochures are your ambassadors. They promote your company, products, and services when you can’t be there to shake hands with a potential customer and explain your business for you. This simple fact is why brochure printing is often a staple in many business’ print advertising strategies. If you are considering redesigning or launching a brochure printing campaign, here are a few simple principles to remember. (read more)
How To Improve Catalog Typography
A catalog's pictures are what get people's attention and sell merchandise, so they generally get the most consideration when you are doing catalog printing. However, the type you use to describe your products and tell people how to order can turn people away from your company if it is difficult to read. For that reason, how you design your type should be carefully considered. There are a few steps you should follow to create text that is enjoyable to read. (read more)
How To Design a Fitness Poster
The overall feel of a fitness poster needs to be inspiring. After all, you are trying to motivate people to go against their natural tendencies, such as giving up junk food and working their muscles. Below are some steps for creating and printing posters that motivate and inspire people to action. (read more)
How To Put More Pizzazz Into Your Brochure
Your brochure should be like a great sales person, inviting and engaging. Great sales people are actually fun to talk to, and likewise, your brochure should be fun to read. Remember that people are most interested in conversations that focus on them, so your brochure should focus on the reader from start to finish. Below are five steps to creating an engaging brochure. (read more)
Ideas for Double-Sided Business Cards
One of the best benefits to using both sides of the business card is that it doubles your real estate but not your cost. Two-sided business card printing should only raise your price by half of the original cost. Not sure what would work best for the back of your card? Check out the ideas below. (read more)
Desktop Publishing Tricks for the Do-it-yourselfer
If you have a small business, you probably cannot afford to hire a professional designer to do all of your promotional materials. While a good designer can really help your materials to be effective, you can do a respectable job yourself if you follow a few simple design tricks. (read more)
7 Tricks in Making Your Own Cards
Business cards are an important part of making a connection with potential clients. Most people can not even remember the name of a person they just met. If you want people to remember you and actually give you a call, you need a business card to hand out. These tricks will help you to create a business card that will make an impression. (read more)
Ways to Create Enviable Business Cards
Do your business cards make your competition green with envy? If they don't, then they should. Here are 4 easy ways to create enviable business cards that will make your business card printing the talk of the town. (read more)
How To Improve Your Business Cards
Almost anyone can design business cards, but do you know how to take your ordinary design and turn it into something that will be remembered? Here are some step by step ideas for recreating your typical business card that will take your card beyond the competitors' designs and turn it into an advertising machine. (read more)
6 Things You Can Do For Interesting Brochures
Creating a brochure takes time and money, so be sure your investment in a brochure printing is well spent by making your brochures as interesting as possible. Brochures are designed to hold a significant amount of information, so you need extra tricks to get people to turn the page and keep reading. (read more)
Online Printing > Articles Home > Graphic Design