Printing Articles
--------------------------------------------------------------------------------------------------------------------------------------------
READ THE LATEST ARTICLES OF THE WEEK
Pros and Cons of Using a Brochure Template
If you have decided to do a brochure printing, you may be overwhelmed by the whole process of finding a designer, copywriter, and printer. If so, using a brochure template may be a good idea. However, if you want something really creative and eye-catching, pre-made templates are probably not the way to go. Below are some pros and cons you may want to consider before committing to templates. (read more)
Choosing the Right Poster Size
There are a lot of things to consider when you are choosing the right size when poster printing: your budget, how much information you need to put on it, and where you plan on hanging your posters. Generally speaking, bigger is better because big posters get noticed, but there are times when small posters can be effective too. Below are some steps to help you decide. (read more)
Catalog Checklist
If you are considering a catalog printing project, you are probably feeling overwhelmed just thinking about it. Catalog printing is a massive undertaking, but the fruits of your labor can be well worth it. Here’s a quick check list you can use as you begin pulling together all the parts and pieces for your perfect catalog printing project. (read more)
Brochure Myths and Fables
There are many bad ideas floating around pertaining to brochure printing. These myths and fables are usually related to brochures being too expensive, only useful for direct rule, ineffective when compared to other advertising, and that brochures are only useful to businesses. As you will see from this article, these myths are simply not based in fact. (read more)
What Poster Size is Right For You
When it’s time to send your poster printing project off to the presses, you probably pose an important and common question about what poster size is right for you. Often price is the determining factor, but with professional printing firms offering bulk discount prices there are more reasons than ever before to consider all your options. Whether you want to attempt the giant sized poster printing project or stick with something standardized, here are a few considerations. (read more)
Mistakes to Avoid When Making Brochures
Creating print brochures can be a hassle-free process if you know what you are doing. But if you have little experience with brochure printing, there's no need to despair and give up. The following list of mistakes to avoid in your brochure design process will insure that even those will limited knowledge can have professional results. (read more)
Catalog Traps and Pit Falls
Putting together a catalog printing project can be one of the more difficult marketing tasks you undertake. The benefits far outweigh the headaches, but every now and again we need a reminder of what to avoid. This article touches on a few of the catalog printing issues that commonly occur. (read more)
Trifold Brochure Tips and Tricks
Tri-fold brochure printing is the centerpiece of many marketing strategies for good reason: it works! Customers are accustomed to navigating through a trifold brochure and are familiar with the layout. One of the reasons this format is so successful is that it allows your business to tell a story and guide a customer through its sales presentation. (read more)
Brochure Ideas and Tips
As a business owner you understand the need to constantly be selling your products and services. One of the most frustrating experiences as a business owner is when your customers do not have the time to allow you to give them a personalized sales presentation. They are often busy running their own businesses and simply do not have the luxury to stop. (read more)
Postcards and Response Rates
For inexpensive and effective print advertising, postcard printing is just hard to beat. With professional printing firms capable of high quality postcard printing and direct mail services, you can sit back and watch the sales come in. Of course, it’s never really as simple as all that, but postcard printing is the go-to marketing tool for many firms for a very good reason. (read more)
Graphic Formats and Tips for Posters
If you try to print a poster without proper understanding of graphics formats, you may be in for some trouble. The translation between your desktop and paper is not always what you expect or desire. Images that look great on screen will appear pixilated when used for poster printing, if the right adjustments are not made. Learning and using the proper programs and preferred graphics format for your project will insure graphics that look as stunning as you imagine. (read more)
Brochures: Glossy or Matte
A common question posed to printing professionals is whether or not a business should use glossy or matte paper for brochure printing. In reality, there is no single better option since it really depends on your project. Most people reach for glossy paper by default for their brochure printing project. This is not necessarily wrong, but there are many instances were a matte paper may be better. (read more)
Common Business Card Printing Mistakes
Business card printing should be part of your long-term print advertising strategies. As such, there are a number of common mistakes that businesses tend to make when they start a business card printing project. This article discusses a number of common errors that can easily be avoided so your business card printing looks professional and represents your company the right way. (read more)
Is Bigger Better With Postcards
Imagine opening your mailbox and finding an oversized postcard. Now, what's your next move? Obviously, your curiosity is probably piqued. So, you at least give the postcard a glance. As a business owner considering a postcard printing campaign, would you consider this a success story if this postcard had been yours? Absolutely! (read more)
Color Theory
For the do-it-yourself business person, there are a number of design tips and tricks that can go a long way in improving the professionalism of your color printing projects. Don’t worry too much, these are not complicated theories or difficult concepts that you have to grasp. The only thing you really need to have available is a color wheel, like the one below. (read more)
Trends in Catalog Printing
Catalog printing is still a necessary part of a well rounded marketing and advertising campaign. Catalogs serve as a reference material for customers, provide opportunities for cross selling, and keep your products and services at your customers’ fingertips. Catalog printing often has a high return on investment, so expect catalog printing to be around for long time yet. (read more)
The Case of Glossy Business Cards
This article discusses the case of glossy business card printing as a way to stand out from the crowd. Glossy business cards are cost effective, enhance professionalism, increase visibility, and improve durability. Each is explained below in greater detail so that you can be sure to make the right choice for the finish on your business card. (read more)
Business Cards: Keeping Your Customers in Mind
It’s easy to get carried away with business card printing and design. The temptation is to develop a unique business card design that will stand out from the crowd. You must keep your customer in mind if you want to make sure that they will be able to keep your business card around for later use. This article discusses why readability, accessibility, and visibility are so important for business card printing by looking at how your customers keep your business card around. (read more)
Online Printing > Articles Home > Printing