Printing Articles
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READ THE LATEST ARTICLES OF THE WEEK
Is Bigger Better With Postcards
Imagine opening your mailbox and finding an oversized postcard. Now, what's your next move? Obviously, your curiosity is probably piqued. So, you at least give the postcard a glance. As a business owner considering a postcard printing campaign, would you consider this a success story if this postcard had been yours? Absolutely! (read more)
Color Theory
For the do-it-yourself business person, there are a number of design tips and tricks that can go a long way in improving the professionalism of your color printing projects. Don’t worry too much, these are not complicated theories or difficult concepts that you have to grasp. The only thing you really need to have available is a color wheel, like the one below. (read more)
Trends in Catalog Printing
Catalog printing is still a necessary part of a well rounded marketing and advertising campaign. Catalogs serve as a reference material for customers, provide opportunities for cross selling, and keep your products and services at your customers’ fingertips. Catalog printing often has a high return on investment, so expect catalog printing to be around for long time yet. (read more)
The Case of Glossy Business Cards
This article discusses the case of glossy business card printing as a way to stand out from the crowd. Glossy business cards are cost effective, enhance professionalism, increase visibility, and improve durability. Each is explained below in greater detail so that you can be sure to make the right choice for the finish on your business card. (read more)
Business Cards: Keeping Your Customers in Mind
It’s easy to get carried away with business card printing and design. The temptation is to develop a unique business card design that will stand out from the crowd. You must keep your customer in mind if you want to make sure that they will be able to keep your business card around for later use. This article discusses why readability, accessibility, and visibility are so important for business card printing by looking at how your customers keep your business card around. (read more)
New Year Printing Ideas
The holiday season is by far the biggest spending season of the year for individuals and businesses. Yet many businesses focus entirely too much on Christmas and forget about the other big holiday of the season: New Year’s Day. New Year’s Day has an entirely different feeling and tone than that of Christmas, and any printing campaigns that you do should reflect this change of tone. This article discusses several important New Year’s Day printing considerations that can help you tap into the other big holiday that everybody seems to have forgotten. (read more)
Postcard Pandemonium
Many businesses have figured out that postcard printing is one of the most inexpensive yet effective marketing tools at their disposal. There are simply few better ways to reach so many people at so little cost. Add to the fact that many professional printing firms will handle the postcard printing responsibilities as well as the direct mailing role, and you can see why postcard printing is so popular. (read more)
Biggest Booklet Printing Blunders
Booklet printing is fraught with disasters. The main point that catches most designers and small businesses off guard is that booklets are typically printed in four and eight page increments. This makes having just the right information in just the right place difficult. It’s easy to mess up on a number of levels. So take a look at of some of the biggest booklet printing blunders businesses tend to make. Hopefully you can avoid some of these mistakes and save yourself a lot of time and money. (read more)
Choosing the Right Brochure Printing Company
Now that anyone can go online, upload their files, and order brochures, the major challenge is finding the right printing firm. How can you separate the professionals and amateurs? How do you know if your brochure printing project is a right fit for a particular company? (read more)
Printing and Style Considerations for Business Cards
A basic card, picture cards, or die cut cards are just a few examples of styles available. Each style of business card creates a different impression, so choose carefully. The following are some business card styles and printing considerations you should think through. (read more)
Printing Basics: Font Tips and Tricks
When designing any kind of print advertising, there are a number of important considerations when selecting the right fonts. Font selection can make the difference between interesting and boring printed materials. More importantly, proper font selection can improve or hinder readability. In this article, we discuss basic font selection techniques as well as a couple of ways that you can experiment to create different effects. (read more)
Postcard Printing for Non-Profits
Non-profit organizations must always be on the lookout for cost effective methods of fund raising. Direct mail postcard printing is a tried and true method that non-profit firms can use. This article discusses some postcard printing principles that every non-profit should strongly consider before launching a full fledged campaign. (read more)
Trends in Online Printing
Now that business owners and managers can go online for all their printing needs, the prices have dropped while quality has greatly improved for printing. This trend has benefited big and small businesses. In case you haven’t been a part of the online printing revolution, here are a few other specific trends in online printing. (read more)
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