Printing Articles
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Postcard Pandemonium
Many businesses have figured out that postcard printing is one of the most inexpensive yet effective marketing tools at their disposal. There are simply few better ways to reach so many people at so little cost. Add to the fact that many professional printing firms will handle the postcard printing responsibilities as well as the direct mailing role, and you can see why postcard printing is so popular. (read more)
Biggest Booklet Printing Blunders
Booklet printing is fraught with disasters. The main point that catches most designers and small businesses off guard is that booklets are typically printed in four and eight page increments. This makes having just the right information in just the right place difficult. It’s easy to mess up on a number of levels. So take a look at of some of the biggest booklet printing blunders businesses tend to make. Hopefully you can avoid some of these mistakes and save yourself a lot of time and money. (read more)
Choosing the Right Brochure Printing Company
Now that anyone can go online, upload their files, and order brochures, the major challenge is finding the right printing firm. How can you separate the professionals and amateurs? How do you know if your brochure printing project is a right fit for a particular company? (read more)
Printing and Style Considerations for Business Cards
A basic card, picture cards, or die cut cards are just a few examples of styles available. Each style of business card creates a different impression, so choose carefully. The following are some business card styles and printing considerations you should think through. (read more)
Printing Basics: Font Tips and Tricks
When designing any kind of print advertising, there are a number of important considerations when selecting the right fonts. Font selection can make the difference between interesting and boring printed materials. More importantly, proper font selection can improve or hinder readability. In this article, we discuss basic font selection techniques as well as a couple of ways that you can experiment to create different effects. (read more)
Postcard Printing for Non-Profits
Non-profit organizations must always be on the lookout for cost effective methods of fund raising. Direct mail postcard printing is a tried and true method that non-profit firms can use. This article discusses some postcard printing principles that every non-profit should strongly consider before launching a full fledged campaign. (read more)
Trends in Online Printing
Now that business owners and managers can go online for all their printing needs, the prices have dropped while quality has greatly improved for printing. This trend has benefited big and small businesses. In case you haven’t been a part of the online printing revolution, here are a few other specific trends in online printing. (read more)
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