6 Typography Tips: How to Organize Text for Custom Booklets

While fonts may be fun to experiment with, organizing typography structure for booklets is a different story. It may sound like a trite feature at first, but thoughtfully organizing text hierarchy can help readers navigate through your booklet, keeping them engaged while educating them about your brand. In this article, we learn about typography and share tips on how to organize text in custom booklets.


What is Typography?

Typography is an artform that involves the careful selection and arrangement of letters and text in a visually appealing way while ensuring that the copy is legible and clear. It encompasses different design elements including typefaces, spacing, colors, and alignment, and weaving these details to create harmony and balance.

A common misconception about typography is that it’s the same thing as typefaces and fonts. Typeface, also known as font family, is a set of characters that share the same features and distinct style. A typeface’s design aesthetic comprises of weights, shapes, and proportions which gives every character a personality cohesive to the entire set. Among the most common typefaces are Arial, Helvetica, and Times New Roman.

Meanwhile, a font is a digital file that contains the data required, including weights and styles to visually represent a typeface. While Arial is a typeface, its variations such as Arial Narrow, Aria Bold, and Arial Regular are fonts under this font family.

Why is Typography Important?

We see typography in everyday life, and it often plays an important role in our preferences and purchases. A well-designed typography may be the deciding factor why a person is drawn to a coffee table book cover, or why they can easily identify with a beauty product’s stylized logo. And while typography aims to present texts beautifully, it also serves functions critical to engaging and educating the reader, whether it’s a booklet, brochure, or a website that they’re reading.

When done right, typography sets a strong and effective visual hierarchy and serves as a visual cue for people where to begin reading. It’s common practice for headlines to be executed in large fonts and striking colors, both of which help set the mood for the reader. But typography doesn’t stop at titles and font choices. It’s equally important to strike a balance between line spacing, kerning or the spaces between characters, and the density of paragraphs so that the readers don’t strain their eyes while going over your material.

You can also design your typography such that you’re guiding your readers where your text flows from one page to another while ensuring that you draw them to the most important details such as a compelling quote, an impressive statistic, or a key ingredient.


6 Typography Tips for Custom Booklets

Are you ready to get started with your own booklet design? Brush up on these tips as you plan your booklet’s specifications and arrange your texts into beautiful typography.

  1. Identify your paper size. Deciding your paper size at the onset of your booklet project helps you set your expectations for how much content you can fit into the material. This helps you set expectations for how much content you can fit in your booklet. Whether you’re working on something as compact as an 8-page booklet or a comprehensive 96-pager, it’ll be easier for you, your writer, and your designer to plan the pagination and layout when you know the limitations of your medium. It’s also worth checking with your printer the binding options available so you can factor this when you’re setting margins and bleed marks, as well as the different paper types and thicknesses for cover and inside pages.
  2. Plan each panel. Ideally, your copy should be completed and finalized before you work on pagination. As you plan your booklet’s cadence, plot which parts of your text goes into which page. Also, remember to economize booklet space between typography and images so you can pull off a cohesive booklet design.
  3. Establish a clear hierarchy. Classify headlines, subheadings, and body texts and create a logical flow for your content. You can also isolate pull quotes, statistics, and important dates that you want to highlight in bigger or bolder letters. As for the inside panels, organize brand or product information by using roman (i.e., non-italicized and non-bold) fonts for body text or supporting copy. Different font weights and colors can be used to highlight important details — use these as opportunities to highlight nuggets of information that you want your readers to recall even after reading.
  4. Stick to three fonts. One way to make the selection painless is by putting a limit on the number of fonts you’ll use. Sticking to two or three fonts throughout your booklet will make reading easier, and it will keep your booklet looking professional too. Use decorative fonts with care and make sure that it’s novel enough to hold the readers’ attention without distracting them from your message and your overall branding. If you want to keep it simple, you can use fonts and sizes from the same typeface and use these for your headings, subheadings, and body text. You can throw in subtle variations such as italics or boldface. Another alternative is establishing contrast, such as using a serif font for headings and a sans serif font for body text. Regardless of what you decide on, don’t compromise readability.
  5. When in doubt, justify left. It’s typical in Western cultures to read texts from left to right and it’d be wise to do the same for your marketing tools to ensure readability, especially when dealing with body text. That said, check for reading conventions if you’re designing a booklet meant to be distributed outside the U.S. Depending on how much creativity you’re allowed to exercise, you can play around with center and right alignments for some parts like titles or pull quotes.
  6. Leave room for white space. Give your readers’ eyes a visual break by leaving room for white space in your booklet. Adequate white space will help you ensure that you’re overdesigning, which can make it hard to follow. Don’t crowd pages with too much copy and break down paragraphs if needed. Observe spacing between chunks of text and images so readers are not overwhelmed by excessive copy.

Whether you aim to print short-run booklets or to publish in bulk, we at PrintPlace can help you realize your vision. We offer several booklet sizes, page numbers, binding options, and paper stock so you can build your booklet from scratch based on your specifications, printing timeline, and budget.

Browse our custom booklet printing options and contact us whenever you’re ready to start creating your booklets.


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