Postcards Spread Your Message to the Right Audience
Need an affordable yet effective way to spread your company’s latest message? Send postcards designed to pique your customer’s interest.
How to Utilize Postcard Printing to Your Advantage
Customers are more likely to read postcards than open an email. The USPS 2017 Household Diary Study on Mail Use reports 74% of all US households read or scan their physical advertising mail.
Here’s how you can create effective custom postcards your customers will be glad to read. You can apply all of these steps using our easy online design tool or postcard maker.
1. Decide on and stick to your goal
Your postcard should be easy to scan in one glance. Make sure the main goal is clear. Some common messages sent out in postcards include discounts or promos, a new location or business opening announcements, and event invitations.
Make sure each element has a purpose and encourages the recipient to take action on your message. For example, important details like the location of your store or event must be clear.
2. Know your customers
Your design and copy should appeal to your target audience. What colors, fonts, and graphics appeal to your market? If you’re targeting a high-income household, how should the information be presented?
What kind of attitudes and beliefs do your customers have? These will help specify your approach in creating an effective postcard message.
3. Add a call-to-action on both sides
Unlike regular print marketing materials, a postcard has two sides, so you can maximize your marketing. Adding a clear, easy to understand call-to-action on both sides ensures your message gets across.
4. Deliver your message to the right audience
Add mailing services to your custom postcard printing or purchase the low postage rates using EDDM®.
Mailing services are customizable after you’ve indicated the specs of your postcards order. You’ll be asked to upload a mailing list, indicate the number of pieces to be mailed, postage type, and the mailing date.
EDDM® allows you to save on postage and targets more addresses as compared to traditional direct mail. All available postcard sizes are USPS approved for EDDM®.
Have questions about your postcards? Our print experts are available to answer what’s on your mind. Get in touch with them today and start creating effective custom postcards.
Q: Is there a mailing list template I can use before uploading it in the mailing services order? A:
Frequently Asked Questions
Yes. After selecting Configure Your Mailing Service, there is a link to Mailing List template for download. You can find this under the Mailing List Upload section.
Q: How do I add a custom trim or perforation on my postcard design? A:
You can add a custom trim or perforation on your postcard under the Advanced Options section of the online calculator. Note that postcards with perforations or trims cannot be mailed with our mailing services.