Metallic Sales Sheet Printing

Present a glamorous metallic sales sheet on your counter or give them away at a trade show. This popular marketing tool (also referred to as a sell sheet) gives a quick, comprehensive view of your products.

Go Glam or Go Home

A metallic finish gives your sales sheet printing an instant edge over everyone else. You can apply a glimmering metallic accent on your product images or highlight a few lines of text.

Metallic printing works on a wide range of colors, such as red, gold, and silver. Lighter colors have the most prominent shine.

Have Them on Hand

Print metallic sales sheets your customers can bring home from a conference or meeting.

Choose from different sizes that are easy to bring or hand out:

  • 4” x 6 is our smallest option available; perfect for highlighting a newly launched product or service.
  • 5” x 7” has enough space for one main or a few images and several lines of text. Use the space to shift a customer’s focus on a highlighted product features or a few items from a product line.
  • 8.5” x 11” is the most popular size and largest size available. It has enough space to feature several products or provide comprehensive information on your service.

Chic, Elegant Surfaces

Choose between two coating options that complete the product sales sheet’s professional look.

  • High gloss UV coating gives colors richer details and has a stunning, high-reflective shine.
  • Uncoated has a more understated, elegant look that works best on rustic or classic designs. 

All orders are printed on durable 16 pt. cardstock, which is our most premium material available. With almost half the thickness of a standard credit card, it has no problems bearing the weight from high gloss UV coating and metallic printing.

Find the Right Spot

Complement the metallic sections of your sales sheet design with spot UV printing. This method applies a shiny high gloss coating to specific areas on your design. Unlike the regular high gloss coating, spot UV gives images or text a varied texture against the surface.

Feel free to add this on one or both sides of your product sales sheet.

Upload your design or use one of our sales sheet templates to get started.

Our print experts are available to answer any questions you have on metallic sales sheet printing.


How long will it take to process my metallic sales sheet?

It takes 7 business days to produce a metallic sales sheet order. To find out when your order will arrive, select “Get Shipping Estimate” on the online calculator and enter your ZIP code.

Metallic Printing File Requirements

Keep in mind the following file requirements below as you create a design using our downloadable templates:

  1. The font size should be a minimum of 7 or 8 points. Avoid printing small text or fine lines in metallic.
  2. Border and stroke must be more than 1.5 points.
  3. Images and artwork should be at least 300 DPI.
  4. All files should be in CMYK color mode.

How to Prepare Your Design for Metallic Printing

  1. Apply metallic printing on lighter colors. The effect won’t be as apparent in darker colors.
  2. Create two layers to distinguish the elements printed in ink from the elements with metallic printing. Both files should have the same size.
    1. The regular CMYK layer shows which elements are printed in ink. Apply 15% K on the area that will be printed in metallic color.
    2. The metallic printing layer only shows the elements that will appear as metallic. The element(s) that will be printed in metallic colors should have the same location as seen on the CMYK layer. Apply 100% K on the metallic area and white on the areas with no metallic printing.
    3. The images below show the difference between the two layers:

  3. Alignment is crucial to the file preparation process. The CMYK and metallic printing layers should both have the same size. Common elements must be in the same position on both layers.
  4. Check for a white "halo" around the knockout area or where two colors overlap on the layer. To prevent this effect on the CMYK layer, grow or stroke the metallic area in mask by 1 point. This allows the metallic silver to blend with the CMYK area, which reduces the appearance of a halo. Alternatively, you can add more color to the knockout area to reduce the halo effect.

How to Add Spot UV Elements to Your Artwork

You can also print artwork with both metallic and spot UV elements.

This requires a third layer that shows the spot UV areas, which you can create through the following steps:

  1. Apply a 100% K to the areas with spot UV printing.
  2. Make sure the spot UV layer has the exact same size as the CMYK and metallic printing layers.
  3. On the CMYK layer, add a 1/16” gap between the spot UV and metallic areas.

Metallic Sales Sheet Templates

Our layout templates will show you how to format your artwork. This ensures your sales sheets print correctly. Follow the steps below to prepare your product for metallic printing:

  1. Create two layers on your file.
  2. The first layer shows the design in regular CMYK color.
  3. The second layer shows which areas will be printed in metallic. Color all portions for metallic printing in 100% K. All other sections that will be printed in regular CMYK should be colored white.

View Metallic Sales Sheets Layout Templates

Need help with our layout templates?
Please refer to our guided layout instructions.

Marketing Ideas for Your Metallic Sales Sheets

Metallic paper sheets instantly distinguish your brand from the competition. But don’t abuse that extra shine and your design is one many will turn away from. Here are a few design tips that will help in creating the best sales sheet design possible:

  • Less is more. Apply the metallic accents on one or image or a few lines on your sales sheet. The shine draws customers to a product image or information you need to highlight.
  • Keep everything readable. If you plan to apply metallic printing on text, use only Sans Serif fonts above 12 points. Anything smaller will be too difficult to read.
  • Be clear about your product benefit. Every aspect of your sales sheet, from the images used, text, to brand colors, must convey the benefit statement of your product or service.

    For example, an online shopping site can add shiny metallic accents to highlight discount deals.


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