Custom rack cards to get more foot traffic. 

  • Perfect for brands that rely on local discovery 
  • Printed on premium cardstock 
  • Choose matte, gloss, or high gloss coating 
  • Add perforations to create detachable vouchers 

Rack Cards

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90%
of customers that buy this product give it a 4 or 5-Star rating.
Verified buyer
Mercer Island (Washington) Farmers Market 2026 music program March 20, 2026 by Paul Sommer ( WA )
“This is our third year in a row getting our rack cards from PrintPlace and we are very happy with ur purchase.”
Mercer Island (Washington) Farmers Market 2026 music program
Printplace.com tried to help this customer via the Shopper Approved Customer Resolution Center, but the customer did not respond to the assistance provided.
Verified buyer
February 24, 2026 by Pamela Locke ( FL )
“This is the 2nd order for rack cards. They come in quickly and the printing is just great. They really help my customers know what we offer. Thank you for such a great print job.”
Verified buyer
Highest quality and prompt service. January 4, 2026 by Daniel Baker ( TX )
“The cards arrived early and were perfect. I couldn't be happier with the service and quality.”
Verified buyer
Quick delivery. Great Quality November 5, 2025 by Tamara DePace ( SC )
“Print Place did a great job on my rack cards! The quality of paper and print is exceptional, and they were delivered in less than a week! Will definitely use them again for future printing”
Verified buyer
Great value as always! October 13, 2025 by Lizette Warner ( TX )
“Printplace always provides great service at a great value. I ordered rack cards and they turned out beautifully!”

Rack Cards: High-Impact Prints for Quick, Persuasive Messaging

Custom rack cards are compact, easy to distribute, and visually impactful, making them ideal for hotel lobbies, reception desks, waiting areas, travel and tourism agencies, among others.  

 

Small Format, Big Impact: Key Benefits of Rack Cards 

  • They are designed for quick reading, making them an excellent format for people waiting in lobbies and other high-traffic areas.  
  • Small prints with captivating images and bold headlines are suitable for large-volume distribution.  
  • They provide the best ROI, driven by low production cost and strategic placement in high-traffic areas. 
  • Customers can take these cards with them as a quick reference.  

 

Businesses That Benefit from Rack Card Printing  

Rack cards are versatile, high-ROI marketing tools ideal for brands that need compact yet visually impactful print materials. 

Here are the industries and businesses that benefit the most from using rack cards:  

Tourism and hospitality. Tourists need a quick reference material about must-see places and fun activities. 

Food services. Cafes, bakeries, and restaurants use card racks to upsell and highlight products.  

Health and wellness. Spas, clinics, and gyms use compact prints to sell memberships and services.  

Real estate. Realtors need high-impact prints to highlight key property features. 

Events and entertainment. Rack cards are great for advertising upcoming events or packages. 

Professional services. These prints are perfect for promoting services and explaining packages.  

Education. Schools and workshops use custom rack cards to highlight programs and schedules.  

Retail stores. These cards are great for announcing sales, new arrivals, and loyalty programs.  

Automotive services. Compact prints are excellent for highlighting packages, contact info, and prices. 

Nonprofits and government agencies. Rack cards are effective for spreading awareness. 

Customizing Your Rack Cards 

We offer extensive customization options to ensure your rack cards reflect your brand aesthetic and value, and your business stands out from the competition.  

Premium cardstock. Choose 10 pt., 14., or 16 pt. cardstock; higher points indicate thicker and more durable cards.  

Standard sizes. Our rack cards are available in various standard sizes, including 4” x 9” and 7.875” x 9”, to fit store-bought countertop displays, acrylic holders, and rotating racks. 

Coating. Choose a matte finish to make your card’s surface non-reflective; gloss coating to produce richer, bolder colors; or high gloss finish to achieve the shiniest effect, almost like a mirror. 

Perforation. Add perforations to create tear-off coupons, vouchers, contact information tabs, or tickets.  

Printed side. Choose between double-sided or front-only printing.

Rack Cards Frequently Asked Questions

What’s the best cardstock for rack cards?

The best option depends on your budget, marketing goal, and brand aesthetic. For instance, 10 pt. is a cost-effective choice for large-volume distribution, while 14. pt and 16 pt. are suitable options if you want your cards to feel more premium and substantial. 

How do I pick the ideal finish for my rack cards?

The design and brand aesthetics will determine the right coating. Choose a matte finish for text-heavy designs because it promotes excellent readability by reducing glare. Gloss and high gloss, meanwhile, are ideal if you want a reflective finish that makes the colors pop. However, high gloss provides a more intense, mirror-like shine.  

Should I stick to standard rack card sizes?

In most cases, the answer is yes. Using standard sizes ensures compatibility with most store-bought stands and countertop displays. Also, they are faster and cheaper to print than custom sizes.  

What is the most important rack card design tip?

The upper third of your card is the most important area because it is the only visible part when displayed on countertop displays (unless they are made from transparent acrylic). Consequently, the top third should feature a bold headline and a visual hook to make people want to pick them up.

Rack Card Layout Templates

Use our rack card layout templates to ensure that you lay your artwork out correctly. The layout templates can be downloaded as EPS, PDF, or JPG files. Follow the specifications provided below to set up your files.


View Rack Cards Layout Templates

Need help with our layout templates?
Please refer to our guided layout instructions.

Marketing Ideas for Rack Card Printing

If your rack card will be placed in a traditional display rack, use bold colors, graphics and images to capture attention. Make sure your font is easy to read at a glance, so anyone browsing the rack knows exactly what you offer. Take advantage of PrintPlace’s high-gloss UV coating option to make your rack card stand out from the rest.

Rack cards can be useful outside of hospitality racks as well. Churches can print rack cards for bulletin inserts to advertise special events or as visitor information cards. They can also be displayed in single racks around a store as flyers for an upcoming sale or as detailed information cards for specific products.

Don’t think 4” x 9” is enough space? We have other standard sizes that fold down to 4” x 9”. Choose 7.875” x 9” (half-fold) and get 4 panels of information or 11.875” x 9” (trifold) for 6 panels. Want something smaller? We have a 3.5” x 8.5” option.

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