How to Save on Postcard Printing and Mailing
In search of an innovative yet affordable way to reach and gain new customers? Look no further than the tried and tested way of sending out direct mail postcards. Compared to other marketing channels, direct mail has a 5.1% household response--a number much higher than the 0.4% you get from social media or 0.6% from email and paid search.
You also spend less but reach a wider market with a direct mail marketing campaign. Our EDDM services send the postcards to specific addresses near your store. Unlike a Facebook ad or tweet, your message arrives directly at your customer’s doorstep. The potential customer is in the mindset to sit down and look at your message.
Here are a few more ways you can save without compromising a large reach:
- Buy the postcards in bulk. You spend less per piece with a large order. It gets more expensive with a smaller quantity.
- Choose a mailable size. Handing out postcards in bulk can be costly and time consuming. Select a mailable size such as 4.25” x 5.5” or 4” x 6” so it classifies as First-Class mail in USPS.
- Add our direct mail services. Our direct mail services include processing one mailing list, presorting of postcards, and delivery to USPS.