Brochure Printing

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Date published: 2020-06-26
Rated 5 out of 5 by from Excellent print quality 3-Panel brochure was produced in excellent print quality, i.e., color match, folding, and delivered on time.
Date published: 2020-03-18
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Date published: 2019-10-10
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Print Brochures With Well-Organized Designs

Brochures are timeless promotional tools. A captivating brochure design can inform and convince someone to finally make that purchase.

Putting together a professional brochure involves much dedication and several steps within the process. Even though brochure printing is the last in line for the entire process, you need to know beforehand what decisions will be involved as they affect the design. Before you begin the layout, use this guide as a reference for your brochure printing decisions.

Size

Decide which size you want your brochure to be. If you change your mind, be sure to make the changes yourself rather than asking a printer to resize it for you. Designing on the wrong size causes the end result to be stretched or important information to be cut off. 

Standard brochures are 8.5” x 11” but other sizes include 11" x 17", 11" x 25", or you could go smaller with a 4.5" x 5.5".

Brochure Folding Options

  • The half-fold brochure is folded in half, creating a total of four panels, with two on each side of the paper. 
  • The trifold brochure can break down information into different sections. 
  • The z-fold brochure can unveil an engaging infographic or several design elements. 
  • The gate fold has two front panels that open up to reveal the third.
  • The double parallel fold has four vertical panels you can use to expound on several product lines. 
  • The accordion fold unravels like the instrument, enabling customers to read all four panels as a whole. 
  • The roll fold is popularly used by retail stores, hospitals, and hotels. 
  • The double gate fold is similar to the gate fold but with more room for visuals.
  • The French fold provides four equal panels that unfold into a large image

Template

Using a template will ensure that you design on the correct size and include the correct bleed specifications. Visit the Layout Templates tab to download the correct template so that important text and images aren’t cut out when you submit the final artwork for your brochure.

Artwork

Your graphics need to be the correct resolution to avoid a fuzzy appearance. Use a resolution of at least 300 dpi for the best results. When saving your brochure to a different file format, double-check your file resolution to make sure that they remain the same.

Colors

The colors that you use can vary greatly from their appearance on your computer screen to the printed page. Purchasing a printed color chart for CMYK and PANTONE colors will help you know exactly the color tone you will get in your brochure. If this is not an option for you, calibrate your design program with your monitor using software available online.

A Variety of High-Quality Paper and Cardstock

Choose from a wide range of lightweight paper and durable cardstock for your brochures:

70 lb. Paper Uncoated

  • The lightest among the paper and cardstock options
  • Comes with a smooth, writable surface
  • Arrives scored and folded upon delivery

80 lb. Paper

  • Slightly thicker than 70 lb. paper
  • Gloss or matte coating on both sides
  • Arrives scored and folded upon delivery

100 lb. Paper

  • Fine-textured and sturdier than magazine paper
  • Easy to hand out and keep for future reference
  • Elegant matte or vibrant gloss coating on both sides
  • The go-to choice for brochures sent in the mail
  • Arrives scored and folded upon delivery 

14 pt. Cardstock Uncoated

  • Sturdy cardstock that is resistant to folds and creases
  • Writable with a pen or marker on both sides
  • Does not arrive folded but comes with scoring 

14 pt. Cardstock

  • Durable cardstock and resistant to folds and creases
  • Shiny gloss coating or a subdued matte 
  • Available in extra-shiny high gloss on both sides or on one side with a gloss coating at the back

16 pt. Cardstock

  • Slightly thicker and heavier than the 14 pt. cardstock
  • Extra weight gives your business added credibility
  • Add matte or gloss coating on both sides

Good to Know

Folding: Print your brochures on lightweight paper stock or thick cardstock. All paper stock and 10 pt. cardstock brochures are folded before delivery. Both 14 and 16 pt. cardstock orders are not folded but are scored for folding. 

Upload a ready-made design or use our brochure maker today. Our print experts are also available to discuss your brochure printing options.

 

Utility options

If you know that your brochures will be placed in a 3-ring binder, you will want to have them hold-punched. For brochures that include a removable panel, such as a mail order form or discount coupons, don't forget to ask our print experts about perforation options.


Proof

The last step of brochure printing has to do with what type of proof you desire. A proof gives you the opportunity to check for typos and correct alignment of text and images. You can have a PDF proof sent to you for review before we proceed with printing.

Q&A

Q: What is the difference between the 10 pt. and 14 pt. cardstock?
A: The 10 pt. cardstock is heavier than paper stock, with a thickness of 0.010”. This material is also used for business cards and postcards.

The 14 pt. cardstock is made out of cardboard paper and has a thickness of 0.014”. It is similar to the paper used on folders. Q: What does “scoring” mean and how is this different from folding?
A: Scoring creates a crease in the paper to indicate where the fold should be. It serves as a guide for folding the brochure neatly.

Q: Which orders are delivered folded and which ones come scored but not folded?
A: All paper stock and 10 pt. cardstock orders come scored and folded. All 14 pt. cardstock orders come scored but not folded, so customers will have to fold these themselves.

Q: How should I organize my brochure?
A: Use the panel number to guide you through designing and organizing the information on your brochure. The first panel serves as your cover and should include your company name and logo. The second to third or fourth inner panels will discuss your business using visuals and engaging copy. Place all your contact information on the outermost back panel.

Q: What are the most popular folding options and their best uses?
A: Trifold brochures can break down important information in three different sections. The French fold gives you four equal panels that unfold into a larger space that can fit a map or several schedules for a convention or week-long event. The accordion fold unravels like the instrument, enabling customers to read all four panels as a whole.

Q: Do the brochures come folded upon delivery?
A: All paper stock and 10 pt. cardstock brochures come scored and folded. Scored means that the brochure comes with a crease that indicates where the fold should be. The thicker 14 pt. and 16 pt. cardstock come scored but not folded, so you’ll have to fold them based on the creases found in the flat, unfolded brochure.

Q: What paper is best to use for brochures?
A: The 16 pt. cardstock is the sturdiest choice among the paper and cardstock options. It is slightly thicker than the 14 pt. cardstock and comes with an increased rigidity that prevents creases and folds. It also comes in protective matte or gloss coating.

If you need a lightweight option, 100 lb. is the heaviest choice for a paper option. Its weight is sturdier than magazine paper but is lightweight enough to give away and for customers to fold after they receive your flyer. It comes in matte, gloss, or high gloss UV coating.

Q: How much does brochure printing cost?
A: The cost of your brochure printing order depends on the number of pieces ordered. The larger the total number of brochures you order, the cheaper the price per piece. Our most affordable price per piece is as low as 2¢ each for 5,000 brochures.

To find out how much you can save per brochure, input your specifications on our online calculator and the price per piece will come out under the total price.

Q: How long does it take to print brochures?
A: You can choose how long it will take to produce your brochures. Our fastest option is printing on the same day, which means we will produce the brochure the day of your order. The file has to be approved and sent to the press by noon central time so it can be shipped on the same day.

Brochures can also be printed in 1 business day. We also offer longer printing times from 2, 3, 4, to 5 business days, if you’d like to save more on your order, and aren’t in a hurry. For 2-day turnarounds, any job that is approved and sent to the press before midnight central time will begin printing the following business day. More information on our printing turnaround times can be found here.

Note that if you select the PDF proof option, the printing time starts after you’ve approved the file. All indicated production times represent the number of days required to produce your job. It does not include shipping transmit time or direct mail processing time.

Q: What type of brochure files can I send or upload for printing?
A: PDF is the preferred file type for printing jobs. You can upload a file in PDF, JPEG, JPG, TIFF, TIF, or EPS format.

Templates are also available for download so you can open them in the following programs or formats:
  • Publisher
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • JPEG


Layout of a Tri fold Brochure


Promotional brochures come in many sizes and can be folded many different ways, the most common being the tri-fold brochure. This fold creates three equal sections by folding the sides over the middle. Most tri-folds bend the right side first and then the left so that when opened, the brochure reads from left to right. Knowing how to lay out a tri-fold brochure can be confusing without a guide. Below is an explanation of the pages and what information is usually included in each section.


The Tri Fold Layout


Even though tri-fold brochures can be any size, the fold is usually based on the landscape view of the paper. The numbers assigned to each section indicate the order of appearance when the brochure is unfolded and read by a client. When designing the front, sections 2, 3, and 4 are showing, respectively. The back of the flat paper reveals sections 5, 6, and 1, respectively.


The Brochure Design


Section 1: This first section is the front flap of the folded brochure. Usually this outside front cover includes an image, the name of the company, and a strong message that entices the reader to open the brochure and continue reading for more information.

Section 2: The reader unfolds the brochure to see the inside front cover. Many consider this section to be the most important because it should elicit an “I need this and can’t live without it!” response. Often this flap contains both questions and answers that tell the reader why this product, service, or event is necessary.

Sections 3 & 4: Next the reader opens the brochure to see the entire interior of the brochure. The middle and right interior panels usually contain further information. This section can become too muddled with lots of text, which is why many designers choose to use many headers and subheaders for organization.

Section 5: Often, this outside flap includes a tear-away order form, a ticket to an event, or sometimes extra information such as testimonials. Or this panel could include blank lines for note-taking, a mini-calendar, or a discount coupon.

Section 6: The outside back panel is usually reserved for contact info, the logo, or possibly a map. If used as a direct mail piece, this back section reserves a place for the mailing address and stamp. Or if section 5 contains a form that the client will fill out and mail, this back side of the outside flap should contain the company address and a postage stamp box.



Of course, each brochure printing project will vary in the layout according to the purpose. The design of any brochure, whether a tri-fold, Z fold, or gate fold, should always support the message which is why layouts of brochures can differ considerably from one another.

 

Create Professional Marketing Materials With Free Brochure Templates

Need help with creating your design? Let our free templates help you make a brochure with ease. We have templates for different sizes and folds. You can also use these to check your design file before submitting them to us for printing. Note that all listed sizes indicated below and on the calculator measure the brochure before folding.

View Brochures Layout Templates

Need help with our layout templates?
Please refer to our guided layout instructions.

Brochure Direct Mail Services

Let us take care of your mailing. We can mail your brochures directly to customers and print their address on the back cover.

Depending on your brochure?s material, we include a wafer seal or brochure tabbing so that it is mailable and follows the mailing guidelines. To prepare it for mailing, the brochure will open from the top and the folded edge is at the bottom.

Click on the "advance options" link in our calculator to compute the price. To prepare it for mailing, the brochure will open from the top and the folded edge is at the bottom.

The wafer seal or brochure tabbing will appear as follows, depending on the material.

Brochures on paper
Brochures on cardstock

Our direct mail services include:
Processing of 1 mailing list
Duplication removal upon request
CASS certification
Inkjet addressing
Postal presorting
Delivery to the post office

Those who prefer to mail their brochures in an envelope can call our mailing experts for more details.

For details about mailing requirements such as size and tabbing specifications, read our Brochure Mailing Requirements. You can also clarify any questions with our print experts.

Brochure Marketing and Design Ideas

A brochure can give a lot of information without overwhelming the reader. Each fold organizes details and lets visuals tell the story in a compact format. It’s one of the best ways to introduce your business or showcase a new product line

The best brochure designs are able to:
•    Tell the story of your company – Break down your business origins and remind customers of your value. Showing the personal side of your business will make your customers feel welcome.
•    Explain a popular service – Show how a particular service can be useful to your customer by giving them specific examples, such as the long-term benefits of a cleaning product
•    Illustrate how your product works – When a photo isn’t enough, more room for a product demonstration can come in handy. Brochures have enough panels to highlight the details of each illustration and step.
•    Detail an upcoming event – Include the schedule and other vital information about an upcoming event. Anyone interested will hold onto your brochure and use it to guide them on the day itself.