Article Topic Ideas For Newsletter Printing
The topics included in a newsletter are some of the most important factors to consider when printing one. It is one of the first obstacles to tackle as well. The topics you want to include will give your newsletter a purpose and a goal. They will determine whether or not your customers deem the newsletter worth reading. The information in the newsletter should be both engaging and professional.
Here are a few newsletter topic ideas to get you started.
Draw your readers into a story by appealing to as many of the five senses as possible. Show a struggle that has been overcome or a difficult decision that has been made. Articles that inspire can motivate a reader to become involved in an event or organization, and will create a positive outlook on the company.
Customers like to know they are dealing with real people, not just a faceless company, so featuring employees in your newsletter can help customers connect with your business on a more personal level. Write about the employee's responsibilities within the company and how they affect the customer’s experience; a mention of their family and pets; any community involvement or organizations they are passionate about; and any sports or hobbies they enjoy.
Make customers feel like they are a part of your company by featuring a different customer in each issue. Include a photograph of the customer, which product or service the customer uses and how. Do they use it in a unique way that might be interesting for other customers to read about? What success have they had by using it? Specific references and statistics make the most memorable stories.
Company or Industry Updates
Keeping customers informed on changes in the industry helps to show your company is looking toward the future. It’s a good idea to note whether or not the changes affect your company’s services or products, if the customer will need to make any changes, the benefits of the changes, and the estimated date the changes will occur.
This is also a good place to include policy updates in your company. Write an article discussing any changes made and how they affect the consumer. Include an example to better demonstrate what the policy affects.
If your company is sponsoring or attending an event, you can promote it in your newsletter. Give the pertinent information such as date, time, and location as well as the highlights and specials being offered.
You can also write a recap article after an event that tells your customers about the major points of the event, who attended, and the success of the event overall.
Even if your company doesn’t offer a training program, a related organization probably offers industry-related training your customers could benefit from. A little research could turn up some useful information. Inform customers about what will be taught, how it can help them, and the details such as speakers, topics, location, date and time.
Letter From The Editor
This could also be a letter from the president of the company. Whomever you choose to write it, it will give your company a more personal, rather than corporate, feel. Focus the article on one purpose and use a personal tone.
To maintain consistency, be sure to create a few sections that can be used as a newsletter topic in each issue. Readers will get used to topics like customer success stories, employee profiles, and letters from the president. Don’t be afraid to add new topic ideas too to keep your newsletter feeling fresh and new.