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Flyers, Brochures, and Postcards Sizes Comparison Guide

PrintPlace offers a range of print products to help businesses promote themselves. Flyers, brochures, and postcards are popular options, each with its own benefits for boosting brand visibility. To get the most out of your next sale or event, pick the right size for each print and pair it with eye-catching designs so your brand stands out.

In this article, we go over the different sizes for flyers, brochures, and postcards, and explain when each one works best.

Size Comparisons Guide: Flyers, Brochures, and Postcards

Flyers, brochures, and postcards size comparison infographic.

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Choosing the right size helps each print material serve its purpose, align with its distribution, and support the specific campaign’s promotional message.

When Choosing Flyer Sizes:

  • Select flyer sizes that match where, when, and how you plan to distribute them. Smaller flyers are easy to hand out in crowded areas, while larger formats are ideal for marketing kits or bundled promotional packages.
  • Match your flyer size to the importance of your promotion. Use bigger flyers for major events or announcements, and smaller ones for regular sales or brand reminders.

When Choosing Brochure Sizes:

  • Choose your brochure sizes based on your marketing goals and how much information you want to share. Larger brochures work well for full brand overviews or catalogs, while smaller ones are better for focused campaigns or single products.
  • Standard brochure sizes fit well in display racks. This helps keep your materials organized on counters and makes it easy for visitors or clients to grab a copy.
  • Match your brochure size with a fold style that fits your content. Trifold brochures are good for step-by-step information, while half-fold brochures highlight strong visuals and balanced sections.

When Choosing Postcard Sizes

  • Select postcard sizes that meet mailing and EDDM rules. Retail EDDM and direct mail require specific sizes for proper delivery.
  • Pick a postcard size that fits your message and design. Bigger postcards are more noticeable and give you more room for personal messages or special offers.

When choosing sizes for your flyers, brochures, and postcards, make sure they match the design and layout of each other. This helps your brand look professional and shows you pay attention to details. When used well, your flyers, brochures, and postcards can boost your brand’s visibility and keep customers current about sales, events, and promotions.

Build your strategy so each print item directly supports your marketing efforts. If you’re preparing your next campaign, let PrintPlace help bring your ideas to life. Contact us today to start your print materials.