What is EDDM? Every Door Direct Mail® or EDDM is a USPS service that lets businesses send mail to all addresses in a certain location. It is a useful resource if you want to promote your sales or events within an area, but it’s also one of the best ways to connect with people directly. …
Category: Marketing
Anatomy of a Postcard: Key Parts and Design Features
Table of Contents 1. Intro2. Key Features of a Postcard3. Postcard Design Checklist4. Key Takeaway5. FAQs6. Conclusion7. Related Articles Postcards may be simple and small, but they’re an impactful way of connecting with people. From the design on the front to the stamp box on the back, each detail can play a role in how …
EDDM Postcard Size Guide: Mailing Requirements and Best Sizes
Postcards remain a favorite among businesses when it comes to Every Door Direct Mail (EDDM) marketing. They’re affordable, eye-catching, and informative, perfect for an area-wide promotional campaign that showcases your brand’s products, services, and special offers to all households’ mailboxes. But before you start printing and sending postcards, it’s essential to follow EDDM guidelines implemented …
Trifold vs. Z-Fold vs. Gate Fold: Which Brochure Should You Use?
Table of Contents 1. Intro2. What is a Trifold Brochure?3. What is a Z-Fold Brochure?4. What is a Gate Fold Brochure?5. Side-by-Side Comparison: Trifold vs. Z-Fold vs. Gate Fold6. How to Choose the Right Fold Style7. Design and Printing Tips for Any Fold8. Key Takeaways9. Conclusion When printing brochures, it’s not just about the design; …
Standard Brochure Sizes for Printing
Brochures come in a variety of sizes and picking the appropriate one is essential for showcasing your brand and communicating your message properly. At PrintPlace we offer various brochure sizes for unique and creative designs, letting you produce stand out brochures that properly represent your company. Still, many might ask about standard brochure sizes that …
What is DPI? Understanding Printing Resolutions
Part of the design process is learning important terms for their designs and printing. And one unavoidable question you’ll often get is “what is DPI”? Professional designers will tell you that DPI stands for “dots per inch”, but what does that exactly mean? How can learning it help in my designs? Well, if your …
A Quick Guide on Sending Direct Mail Postcards
While it’s true that direct mail has never gone out of fashion, it also remains, to this day, a favorite means of correspondence — whether it’s from your besties or brands you trust. According to communications and advertising giant RR Donnelley (RRD), 63% of Gen Z are excited about getting real mail, while 62% of …
The Power of Less: How Minimalist Packaging Can Benefit Your Brand and the Environment
Minimalist packaging has been gaining popularity in recent years, as more and more consumers are looking for simple, sustainable, and stylish packaging solutions. Minimalist packaging is all about stripping away unnecessary elements and focusing on the essentials, creating a clean and uncluttered design that reflects the product inside. Here are some reasons why minimalist packaging …
How to Add QR Codes to Postcards: A Step-by-Step Guide
Postcards are a simple and affordable method to advertise your company or event. Adding QR codes to your postcards can make them even more effective by allowing customers to easily access your website or special offer. We’ll walk you through the process of adding QR codes to your postcards in this article. Step 1: Choose …
How to Design Your Church Booklet to Tell a Compelling Story: 5 Tips for Creating the Best Church Booklet Design
Today’s churches face the challenge of drawing in new and consistent attendance. Few Americans are showing up for church and no longer maintain religious affiliations. In 2020, 47% of Americans said they belonged to a church, synagogue, or mosque—a number lower than 50% in 2018. The number of Americans who don’t identify with a religion …







