Whether you’re in the business of selling clothes or beauty products or a company expanding its services and employing 50 to hundreds of individuals, showing appreciation to the people buying your products and those running your daily operations will always contribute positively in the long run. Don’t believe us? The numbers don’t lie. According to …
Every business needs that first set of sales to enter the market. The long-term goal, however, is to have these customers return for second, third, and possibly consistent repeated purchases. Repeat sales bring you closer to breaking even and reaching your ROI. While small to medium businesses are tempted to expand for larger sales, such …
Cost reductions are a necessary adjustment in any company. Packaging is one of the first aspects to cut down on as it won’t compromise other more essential aspects, such as product manufacturing and operations. However, it’s important to keep the package’s quality in mind as it physically represents your business. The goal is to save …
Brochures are most broadly used to give an overview of a company. They include space for photos and detailed highlights. Brochure printing is a great form of advertising because it contains just enough information to spark interest, as well as some contact details to find out more.
Trade shows make excellent venues for business promotion and networking. If you want to get noticed in the public eye and have a great head start, then trade shows are for you. What Are Trade Shows? Trade shows are basically organized exhibitions. Companies under the same industry usually come together to showcase their business to …
I know business cards have been around forever, but they are still some of the most powerful marketing weapons available to the small business owner. Even in the digital age, the business card adapts and makes new innovations to business networking its own. It has gotten better over time and it’s still improving, as new …
The holiday season is under way and you know what that means—it’s prime calendar season! We’ve been seeing calendar orders pick up for the last few weeks as everyone begins to prepare their awesome promotional calendar designs. This got me thinking, what else can we do to make calendars even more interesting? A lot of …
Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …
Magazine printing is thriving in this digital age, but not in a way you might expect. Magazines and the Internet But before we delve into that, let’s talk about magazines themselves and the situation with digital. When you think about magazines, you probably think of celebrity-focused, fashion, or even gossip publications that you can find …
Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …
