Marketing

Event Backdrop Sizes: How to Choose the Right One

Backdrops are essential for promotions and events, highlighting themes and elevating professionalism in photoshoots and red-carpet events. Event organizers and hosts recognize their value, which is why they choose the best materials, designs, and sizes that complement their venues.

Different backdrop sizes serve different purposes— some work best for tight studio shots, while others command attention at large venues. Various backdrop types also come with standard sizes suited to specific occasions. In this article, PrintPlace discusses which backdrop dimensions to consider before ordering online.

Different Backdrop Types and Sizes

Backdrop type Primary use Unique design and setup Standard sizes
Step-and-repeat backdrop
  • Commonly used for red carpet events, media galas, brand launches, and press conferences. These banners highlight brand visibility while maintaining simple, clean visuals for photoshoots.
  • The backdrops usually come in a wide format, with repeating logo patterns across the surface.
  • The repetitive graphics ensure the brand appears in every photo, in any angle.
  • 10’ x 8’: The standard option that maximizes the repeating logos for solo and group shots
  • 8’ x 8’: A slightly smaller option for smaller events and individual photos.
  • 12’ x 8’: The widest option often used in grander events and red carpets.
Photography and studio backdrops
  • These unique backdrops are commonly found in photography studios for portraits, headshots, or publication photoshoots.
  • The backdrops are also suitable for product photography and social media content.
  • Their designs often feature a seamless, matte surface that reduces glare and keeps the focus on the subject.
  • The backdrops are designed in solid colors, gradients, or minimal textures to complement the person’s or product’s visuals.
  • 5’ x 8’: A compact choice perfect for product shots or solo portraits.
  • 10’ x 8’: Ideal for full-body fashion poses and broader framing.
  • 12’ x 8’: Spacious enough for group photos, editorial setups, or wide-angle scenes.
Events backdrops
  • These are made specifically for trade shows, corporate events, product launches, and promotional booths
  • Built to stand firm as booth back walls or spatial dividers during events and exhibitions.
  • Their designs are often photo-friendly, so attendees can interact and take pictures.
  • Graphics and designs typically display branding, product details, or company messaging.
  • 10’ x 8’: The standard display size that fits branding, logos, and product highlights.
  • 20’ x 8’: A wide setup ideal for large booth displays. These sturdy backdrops can also help divide spacious areas into sections.
Stage backdrops
  • These specialized backdrops are designed for concerts, theater shows, school programs, and stage presentations.
  • The backdrops enhance the audience’s experience by improving the stage visuals during the performance.
  • These stage graphics use matte finish with their designs to complement lighting, while also being durable enough for frequent handling and movement.
  • These usually feature bold, thematic designs tailored to the show or the event’s style.
  • 12’ x 8’: A standard backdrop design perfect for smaller stages and indoor programs.
  • 30’ x 15’: A grander and image-heavy backdrop suited for concerts, larger events, and outdoor stages.

Customizing Product Pouches to Match Your Branding

Choosing the best backdrop size requires understanding your event space, purpose, visuals, and practical constraints. Before ordering, review key details to ensure your backdrop fits properly, looks professional, and delivers the branding impact you need.

1. Check the Event Space

Measure the setup area and note any nearby fixtures, such as booths, columns, or furniture. Allow extra room for guests to pose comfortably without crowding the display or blocking essential design elements

2. Consider the Type of Event

Double-check the scale and motif of your event, whether the occasion is formal, casual, loud and fun, or cordial. Align the backdrop size and design with the theme, so the display complements the event’s overall aesthetic and mood.

3. Prioritize Branding Visibility

Go for backdrop sizes that will showcase your logos, taglines, and graphics neatly once printed. Try to factor in the size of your artworks and ensure the format and layout are organized. Check the logo placement and patterns when designing a step-and-repeat backdrop.

4. Think About Portability and Storage

Large backdrops offer presence, but compact sizes are easier to transport and reuse. Choose a size that matches your storage capacity and long-term plans for future event use.


Choosing the right backdrop size significantly impacts both the display and how well your event is received. With attendees seeking photo opportunities, a well-designed backdrop that accommodates multiple people is a must-have.

Select the best backdrop to showcase your brand and welcome guests in the best way possible. And when you’re ready to create yours, PrintPlace is here to help you design a backdrop that suits your branding and event goals perfectly.