Color Palette Pointers
Graphic Design

3 Color Palette Pointers for Effective Brochure Design

Brochures are an important part of any marketing campaign. When combined with other marketing tools such as social media and other print products, brochures can be highly effective. This is especially true when they are given to prospects that have already signaled interest in your product or service. Effective brochure design can help reduce waste, increase conversion rates, and …

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minimalist design
Graphic Design

Why a Minimalist Brochure Design Works

In brochure design, there are many styles and preferences. Maximalist and minimalist designs are the two opposing poles when it comes to brochure design and brochure printing, and both have advocates and detractors. Let’s take a look at the minimalist brochure design and what it brings to the table. Minimalism is all about simplicity and …

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Brochure Design Tutorial
Graphic Design

How to Create a Design Brochure: A Video Tutorial

Today’s printing tip video illustrates how to design a trifold brochure. Our graphic designer, Julie, walks you through the layout of a trifold brochure. She goes through each panel on the brochure and shares tips on how to design each section effectively. Watch the video below to get important tips on designing a trifold brochure. …

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Cardstock and paper options
Printing Help

What Paper Options Do I Have?

What are my paper stock options? Each PrintPlace product has a different set of available paper options, optimized for the normal use of each product. For example, you may order postcards in a selection of cardstocks while brochures can be ordered in a variety of both cardstocks and paper stocks. Likewise, business cards by default …

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5 Powerful Reasons Why You Need Postcard Marketing
Marketing

5 Powerful Reasons Why You Need Postcard Marketing

Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …

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postcard marketing mockup
Marketing

Why You Should Use Postcard Marketing

Postcard marketing is a powerful tool for businesses of any size. Small businesses in particular, stand to benefit the most thanks to the leverage a postcard campaign can provide. Direct mail can get expensive, but using postcards can keep the costs reasonable while providing the same overall effect that more elaborate mailers have. 1.) Postcards …

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artwork for CMYK print check and proofing
Printing Help

How Do I Format My Artwork for CMYK?

We often get questions about how to properly format artwork for CMYK for good reason. Neglecting to convert your files from RGB to CMYK before printing can cause significant discrepancies between how your artwork’s colors appear on screen and how they appear in print. For this reason we recommend that you convert files from the …

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Catalog mockups
Marketing

Do’s and Don’ts of Creating Catalogs

Why create a catalog? Well– catalogs have made a comeback, in a big way. With a massive return on investment, catalogs are superior to every digital equivalent, so more businesses are printing them than in previous years. If you’re interested in catalog printing, there are some guidelines you can follow to make your catalogs convert …

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Simple brochure design example
Graphic Design

4 Tips on Effective Simple Brochure Design

We’ve already covered Why Minimalist Brochure Design Works, in a previous article. But just because you may be familiar with minimalist design, it doesn’t always mean you’re ready to try it. It can be deceptively tricky, and it can take a lot of work to make a design following minimalist philosophies truly stand out. Misuse …

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