Real Estate Sign Sizes Explained: Standard Dimensions, Uses, and Best Locations
Real estate professionals rely on different signs to showcase properties and promote their open house campaigns. Classic yard signs, real estate riders, and portable A-frames each have their uses and sizes, all working toward the same goal: helping realtors attract buyers and close sales.
To keep real estate campaigns balanced and manageable, many agents stick to standard sign sizes that offer the best visibility and ease of use. If you’re exploring your options for promotions, let PrintPlace guide you to the standard real estate sign sizes you can use for years to come.
Which Signs are Perfect for Real Estate?
Real Estate Yard Signs
Real estate yard signs are the go-to option for showcasing homes on the market. These signs are placed in front of houses, giving passersby a clear and immediate signal that the property is for sale.
Standard sizes include:
- 18″ x 24″ – This size works well for most residential listings and fits neatly on the front lawn, easy to read.
- 24″ x 36″ – This larger format offers stronger visibility, ideal for catching the attention of drivers passing by.
Real Estate Riders
Real estate riders are small add-on panels placed either above or below the yard signs. These extra signs help share quick updates and other details about a listing.
Standard size includes:
- 6″ x 24″ – This widely used size fits most yard sign frames and stakes, making it easy to add timely information to any property listing.
Open House Direction Signs
These directional signs are highly useful during real estate campaigns and open houses, guiding potential buyers to the event location. They can also make house tours easier and manageable, allowing potential buyers to find their dream homes during viewing hours.
Standard sizes include:
- 12″ x 18″ – This size is ideal for sidewalks, offering clear visibility for walk-ins and neighborhood foot traffic.
- 18″ x 24″ – Like standard yard signs, this larger option works well for high-visibility placement near intersections, open house sign-up booths, and even in front of the property themselves.
Real Estate A-Frames
These freestanding signs are easy to set up and can be used for open houses or property promotions. These portable signs provide street-level real property marketing in a small, foldable form factor.
Standard sizes include:
- 18″ x 24 – A reliable, easy-to-read size that captures attention without obstructing sidewalks or entryways.
- 24″ x 36″ – The bigger A-frame display boosts visibility and functions as a great alternative to promotional banners and yard signs.
Post and Panel Signs
Post and panel signs are large, durable displays used for long-term property listings, such as commercial spaces, offices, or high-end homes. These also work as welcoming signs for the said properties
Standard sizes include:
- 24″ x 18″ – A compact option suitable for smaller properties while still delivering key listing details.
- 36″ x 24″ – This panel strikes the right balance of visibility and cost, offering slightly more room for contact information, branding, and property features.
- 48″ x 36″ – A large, highly visible option designed for roadsides and large commercial listings.
| Sign type | Standard Sizes | Best for | Proper Locations |
|---|---|---|---|
| Yard signs |
|
These signs are best used for promoting residential listings and general properties. | They are often displayed on the front lawns of the property for sale, near the driveways. |
| Real estate riders |
|
Riders are paired with yard signs to provide additional information or special updates, such as “SOLD”. | Real estate riders are typically mounted above or below the real estate yard signs. |
| Open house signs |
|
These signs work well as directional markers during open house events and weekend showings. | Directional signs are ideally placed along sidewalks, at intersections, and at neighborhood entrances. |
| A-frames |
|
A-frames are portable signs that are easy to set up and remove, making them ideal for sidewalk advertising. | They are best positioned at property entrances, near sidewalks, or within the property yard. |
| Post and panel signs |
|
These signs are suitable for commercial listings, luxury homes, and long-term property displays. | The large real estate signs are placed in front of buildings and high-end homes, or several meters from the property’s entrance. |
How to Choose the Correct Real Estate Sign Size?
Choosing the right real estate sign size becomes easier once you’ve mapped out your open house and real property promotions. With a clear plan and a good handle on these factors, you can shape your marketing around the different signage.
1. Consider the traffic within the property area.
Think about the people passing by the property and how you can market the homes to them. Larger signs work along busy roads where viewers have only a moment to read the message. In quieter residential areas, smaller signs are enough for people passing through the sidewalk, giving them an idea about the property without overwhelming the space.
2. Determine the type of property for sale.
The property itself plays a significant role when choosing the right sign size. Residential homes or condo units usually only need yard signs and riders to share key details. Commercial properties, however, benefit from larger and professional-looking post-and-panel signs.
3. Match the sign to your branding.
Your sign’s size should also support your overall brand presentation. Choose dimensions that allow for bold fonts, brand colors, and a visible logo to stand out from a distance. Consistency is key when designing different signs. Always think about building brand recognition whenever you host an open house or participate in real estate campaigns.
Real estate signs are meant to deliver clear information and design, helping buyers understand what’s in store for them when they view the property they’re considering buying. They also give agents a chance to showcase their name, build trust, and guide clients with ease.
With different signs available to help realtors with their promotions, they can also choose the best sizes to maximize their marketing and open houses. Explore the high-quality real estate signs available at PrintPlace. With well-designed listings and professional signage, agents can easily reach active buyers and showcase the homes they’re targeting.
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