Scaling Campaign Materials Efficiently on a Limited Budget 
All Things Political Marketing

Scaling Campaign Materials Efficiently on a Limited Budget 

The goal of political campaigns is usually to connect with more voters without increasing the spending. That said, scaling up takes more than just printing fewer materials or choosing the lowest-cost options. Campaigns can make their budgets go further by choosing materials that fit their goals, ordering common items in bulk, rolling out content that might change in stages, and …

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