There are times that in order to cross the 50% threshold to victory you have to expand the electorate. This can occur in partisan races where a district is skewed towards one party and you need to increase your share of independent voters, or in a down-ballot race with low voter turnout. According to the …
One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list. Each has its own unique benefits as well as drawbacks. What is Every Door Direct …