The Hawaiian island of Maui is home to tiny coffee shops that serve the local brew. A warm cup of smooth Maui coffee kicks off a day spent parasailing off the island and seeing the whales and dolphins. That spectacular cup of your favorite roast can also cap off a fulfilling day of surfing the Pacific Ocean’s 80-degree weather. Or it could be the best companion to reading a good book with a white sand beach in the background.
However you prefer to have that warm brew, Maui’s premium roasts take you back to the island’s unforgettable experiences.
Online coffee retailer Duke’s Hawaiian Coffee lets you bring home and keep a part of Maui’s relaxing experience. Owners Betty and Mason Deever discovered the unique taste of the coffee beans grown exclusively on that island. Duke’s gets its beans from the small farms in Maui just three to five days after they’ve been roasted then delivers them straight to your door.
Hawaii itself produces .03% of the world’s yearly coffee supply. Out of the 300 farms across the five islands, Maui is home to 50 coffee farms that are perched 600 feet above sea level.
“The sprawling estate is home to four varieties of Arabica coffees: Typica, Red Catuai, Yellow Caturra, and the famous Maui Mokka, which is not commercially grown anywhere else in the world,” Mason describes.
The Rise of Maui Coffee
Don’t let the small number of Maui coffee farms and its owner’s young ages fool you. These passionate coffee farmers are “putting their hearts and efforts into shaping their Maui coffee as a new, unique alternative to the big island’s traditional Kona coffee,” Mason elaborates.Click To Tweet
The operations are small but its resources are “big in diversity”, as Maui News reports. David Gridley, a board member of the Maui Coffee Association was quoted to say:
“It used to be, when you were a Kona coffee farmer, everybody was supposed to do it in the same way. What’s happened is there’s a new breed of farmers now that are being involved and a lot of them happened here in Maui. We’re young. The farmers are trying to push the envelope a bit and they’re creating a new uniqueness and identity for their own farm.”
Owner of Maui Mountain Home Grown Coffee in Makawao, Bobbie Becker, also adds that:
I personally think that the Maui brand of coffee has to do with the fact that we have a bunch of smaller farmers who are putting their heart and guts (into it). Click To Tweet
“I personally think that the Maui brand of coffee has to do with the fact that we have a bunch of smaller farmers who are putting their heart and guts (into it). (For many), it wasn’t handed down to us. We have chosen to be coffee farmers in a very competitive niche market.”
Coffee lovers across America and the world can look forward to adding Maui coffee to their daily morning habit. Duke’s Hawaiian Coffee delivers a variety of blends from these farms, giving you a piece of Maui in your own home.
A Roasted Taste of the Island
Duke’s offers the Maui blend in two variants: premium 100% Maui bean coffees and 10% Maui coffee beans, both of which have five choices each.
The 100% Maui light/dark is roasted fresh daily in small batches, resulting in a smooth, full-bodied blend of 50% Red catuai and 50% expresso. The owners attest to customers ordering this after first trying Maui coffee on vacation in the island, as each cup brings them back to the seaside.
Another option is the 100% Maui Mooka. This variety was revived on the Kaánapali Plantation, which is one of the few places where it is grown. The Mokka plants provide a cup with “notes of dark chocolate and a slightly spicy-sweet scent.” It is also one of the most popular choices among customers.The Mokka plants provide a cup with “notes of dark chocolate and a slightly spicy-sweet scent. Click To Tweet
For first time coffee drinkers, the Deveers recommend starting with their 10% Maui coffee beans offered in different light to medium blends. The 10% Maui coffee beans are combined with premium beans from Colombia, Brazil, Sumatra, or Costa Rica. The Mahalo balances Colombian, Sumatran, Costa Rican, and Maui blends that result in a medium roasted flavor.
The Duke’s Platinum is the most popular blend, which combines light roasted and dark roasted beans that result in a bold yet smooth taste. It combines French roasted blends from Maui and Brazil.The Duke’s Platinum is the most popular blend, which combines light roasted and dark roasted beans that result in a bold yet smooth taste. Click To Tweet
Making Their Brand Stick
Duke’s Hawaiian Coffee ships its coffee bags to customers across the country. Each order is an opportunity to establish and then maintain the customer’s loyalty. Every package’s label reinforces their brand:
Customers always tell me how professional my printing looks. Click To Tweet
“I have a very unique logo that PrintPlace duplicated. My labels look great. Customers always tell me how professional my printing looks. They also tell me that the details on the labels are very efficient, providing them all the necessary company’s information.”
Betty also attests to how easy it is to work with PrintPlace:
“I loved working with PrintPlace. The tools on the web page are so easy to work with and my stickers look great.”
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Angela’s first love is food but her second love will always be the written word. She loves discovering new ways to tell stories and reads everything from YA to memoirs. Her time away from words is spent either with her two dogs or catching up on her favorite Netflix shows.