Marketing for nonprofit organizations is not much different from marketing for any other enterprise. The problem is it seems that many nonprofits (NPOs) don’t realize this, or at least haven’t quite internalized it. This often leads nonprofits to be less effective than for-profit enterprises with similar initial capitalization. Here are some areas NPO marketing fails. 7.) …
When creating content for nonprofit donors, it helps to have a specific goal. When creating goals for content projects, most nonprofit marketers will obviously agree donor acquisition is important, but consider this: 3 out of 4 new donors only make a one-time donation. 2 out of 3 American donors report being turned off by nonprofit marketing Acquiring …
I saw quite the innovative 4th of July marketing idea over the weekend. It’s simple, yet it works so well.
The Bible contains within its pages, the Greatest Story Ever Told. But what if you could apply the basic principles behind what makes the Bible so riveting to church marketing? Chances are, you already do some of this but it helps to know the principles. In the past few years, the “storytelling” trend has been …
If there’s one constant in life, it’s that there’s always something you could be better at. The real estate business is not any different. And like anything else, many of the most worthwhile improvements take plenty of time. But that doesn’t mean that you can’t leverage 15 minutes into something truly amazing for your real …
In our newest video, our graphic designer, Sharon, share some tips for combining different fonts.
It’s time to prepare for Halloween! Take advantage of the spirit of the holiday by incorporating it into your marketing plan. Here are some Halloween ideas to inspire your own.
Don’t let those red and green wreaths in the craft store fool you. We are currently in the middle of a season called “fall” (or autumn for the British at heart). Although I do love the holiday season, it’s important not to let it push its way too far into the previous season’s space. Fall …
Summer is just around the corner and that means kids will be out of school soon. Yay! School’s out! Ok, not quite yet, but as soon as it’s here, kids will be looking for things to do and parents are already making plans. Make sure those plans include Vacation Bible School at your church. You …
Quesa-D-Ya’s unique focus on quesadilla delivery has proven successful, and Paul Oltmann says print played a huge part in that.
