custom labels evolution
Marketing

Evolution of Custom Labels: From Handwritten Tags to Smart Labels

TL;DR Custom labels have evolved from handwritten tags to advanced digital and smart labels. Early labels were simple but lacked durability, consistency, and branding power. Printing innovations introduced mass-produced paper labels and pressure-sensitive “peel-and-stick” options. Digital printing made labels faster to produce, cheaper for small batches, and easier to customize. Modern labels use specialty materials, …

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Business

How to Pack Cookies for Shipping

Proper cookie packaging for shipping matters. Whether you are a home baker sending a gift or a small business fulfilling orders, the goal is the same: cookies should arrive fresh, intact, and exactly as intended. A cracked cookie can disappoint a recipient and affect how customers view your brand. In this guide, we cover how …

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Catalog mockups
Marketing

A Quick Guide to Standard Catalog Sizes

Key Takeaways: Catalogs come in various standard sizes, allowing brands to present their product’s story in the most memorable and impactful way possible. The ideal standard catalog size depends on multiple factors, including budget, design, amount of content, distribution method, and target audience. Certain industries require or favor specific catalog sizes and layouts. The prevalence …

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Custom Greeting Cards
Marketing

Quick Guide to Standard Greeting Card Sizes

Greeting cards are often seen as personalized letters for extending well wishes and sympathy to friends and family. Nevertheless, businesses also use these cards to build and maintain relationships with customers and employees, helping humanize their brand. Greeting cards are available in various standard sizes, with the ideal one depending on factors such as the …

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Winter Calendar
Marketing

Standard Calendar Sizes

Table of Contents 1. Introduction2. Why Choosing the Right Calendar Size Matters3. Common Calendar Types and Their Standard Sizes4. Aspect Ratio Recommendations5. Paper Thickness and Binding Suggestions6. Tips for Customizing Calendar Dimensions7. Key Takeaways8. Conclusion When keeping track of tasks, schedules, or appointments, there’s nothing handier than a calendar. While digital apps can send you …

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Direct Mail Postcard
Marketing

Choosing Between EDDM and Direct Mail for Your Next Campaign

Many businesses still count on physical mail to leave a strong impression on their target audience. Postcards, catalogs, and brochures always play their part in connecting brands with their local customers in a more personal way. Two popular options, Direct Mail and Every Door Direct Mail (EDDM), offer different ways to deliver their message straight …

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Customer Spotlight

K-pop in Print: How Owl Craft Events Creates Community with Custom Flyers

One unforgettable run, and a bulletproof show shimmered with love from fans. K-pop superstar Jin, also known as supergroup BTS’s Kim Seokjin, went on his first solo concert tour this year, after finishing his mandatory military service. A two-hour concert packed with Jin’s discography, games, and surprise guests, the #RunSeokjin_Ep.Tour brought him to nine cities across the world, one of which is Dallas. In the midst of exhilarated ARMYs (i.e. BTS’ fandom) at the Dallas show was …

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Standard Sticker Sizes
Marketing

Guide to Standard Sticker Sizes

Custom stickers and labels have various applications and uses, from branding, product labeling, and packaging to wall decorations and DIY crafts. One of the most important things to consider when designing custom stickers and labels is their size. To ensure your stickers fit perfectly on the intended surface, we’ve created this guide to standard sticker …

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bookmarks
Marketing

Standard Bookmark Sizes: A Quick Guide for Readers and Designers

Bookmarks may seem small and simple, but a well-designed bookmark can work wonders. They’re practical page holders that also convey your message, showcase your creativity, and double as souvenirs or tiny billboards for your brand. If you’re creating bookmarks for branding, events, or gift-giving purposes, size matters—the right dimensions will determine how they look, feel, …

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