Twitter and Trump
All Things Political

Twitter and Trump – 6 Lessons to Be Learned

Can Twitter and other social media platforms engage and mobilize enough voters for you to win your election? If you are Donald J. Trump, then the answer would appear to be “yes.” Even if you are not on Twitter, the news media’s incessant circulation of the President Elect’s tweets meant that unless you were living …

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grassroots campaign
All Things Political

How to Win With a Grassroots Campaign

What is a grassroots campaign? Simply put, it’s the time-tested method of talking to voters face to face and asking for their vote.  It allows for two-way communication as opposed to more expensive one-way communication of T.V, radio, and newspaper ads. “The effectiveness of door-to-door mobilization lies in its use of social psychology to motivate …

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