Your choice of color is critical to your business. The psychological effect of color decisions, especially in your branding, has great impact on how your business will be perceived. Colors have their own values associated with them both consciously and subconsciously. Understanding these associations can make communicating to your target audience effectively. With business cards, …
All font, design, content, and creative considerations in a business card boil down to one thing—How memorable are they? In every industry, business cards are handed out and received so often that you need to stand out. Having a traditional rectangular business card may not be enough for you. What you need is a die-cut …
One of the memorable lines in the film 500 Days of Summer was spoken by the main character Tom Hansen (Joseph Gordon-Levitt). “Why make something disposable, like a building, when you can make something that lasts forever, like a greeting card?” Tom may have spoken about it in jest, but as a marketer, I have …
You need a business card. Business cards are essential to make a good first impression. If you are looking for investors for your startup, you need to have an attractive business card that will catch their attention. They create an aura of professionalism on your part and give an air of legitimacy to your business. …
Thanks to their compact size and elegant shape, square business cards are fast becoming a popular alternative to rectangular business cards. Since we introduced square business card printing, it has become one of our better selling options for creative professionals and sales teams from different industries. Unfortunately, square business card design tips specific to the …
Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …
We’ve already covered Why Minimalist Brochure Design Works, in a previous article. But just because you may be familiar with minimalist design, it doesn’t always mean you’re ready to try it. It can be deceptively tricky, and it can take a lot of work to make a design following minimalist philosophies truly stand out. Misuse …
Your customers spend a good amount of the day on their phones, overwhelmed by ads and marketing messages. When they take a break from their screen, you’d want to find a way to capture their attention. Postcards are an affordable way to reach them while they’re taking a break. A compelling postcard design ensures customers …
Flyers form part of any well-rounded print marketing campaign. But despite their ubiquity and simplicity, it can be a challenge getting them to stand out. Choosing the right flyer font can go a long way toward creating materials that don’t just stand out, but are immediately understandable as well. There are a few questions you …
One of our most popular posts here on the PrintPlace Blog was centered around brochure design. We thought it was worth revisiting to include some points we left out. While Leonardo Da Vinci never created a minimalist brochure design himself, I have no doubt in my mind he would have done so, had there been a …