Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …
These days, it’s not just other hotels that you have to worry about. Services such as AirBNB now pose a threat to traditional hotel accommodations. While the scale of this threat is still being debated, it’s clear enough that the old hotel marketing paradigm has been upended. While still necessary, having a website and decent …
There’s incredible pressure for many church leaders these days to keep up with technology and the ever evolving options for products and services. Fortunately, the vast array of choices have not left churches behind. There are many top-notch church apps and web-based products tailor-made to fit any ministry’s needs. There are also many apps in …
The full potential of postcards has yet to be fully explored by many businesses and designers. As most of us know them, postcards are often just a flat piece of cardstock with images. The ones you find sold on racks in tourist traps and office supply stores certainly tend to be in this format, but …
Flyers, menus, and table tents are some of the more obvious print materials for bars and restaurants. But on your next promotional campaign, try to print restaurant marketing that is just a little out of left field. Unexpected materials can help exceed customer expectations and instill a sense of delight, which is arguably the ultimate goal …
Your customers spend a good amount of the day on their phones, overwhelmed by ads and marketing messages. When they take a break from their screen, you’d want to find a way to capture their attention. Postcards are an affordable way to reach them while they’re taking a break. A compelling postcard design ensures customers …
Nonprofit organizations (NPOs) have their own commonly-used jargon, just like any other community. Nonprofit terms share many similarities with nomenclature used by regular for-profit businesses. The main differences come when describing sources of income and restrictions of their use. For anyone looking to start a nonprofit, or join one, there are a few exclusively nonprofit terms that …
Putting together a large church event, such as “trunk or treat,” a carnival, or a church fall festival, takes a lot of careful preparation as well as good promotion, especially when your goal is to have your church’s best fall festival ever. These events tend to be a time for great fellowship, delicious treats, and …
If there’s one constant in life, it’s that there’s always something you could be better at. The real estate business is not any different. And like anything else, many of the most worthwhile improvements take plenty of time. But that doesn’t mean that you can’t leverage 15 minutes into something truly amazing for your real …
Today’s “Graphic Design Friday” video is about color. Our graphic designer, Chambley, has five color combinations you should avoid at all costs.
